Twitter’s MoPub Showcases Native Ads To All Publishers

Four months after initially putting support for native advertising into beta, Twitter’s mobile exchange, MoPub, is putting the solution up for all publishers to leverage. The idea is for MoPub’s native product to serve as a complete solution for native ads; including a native ads SDK and a publisher-side ad server. The former can be used to create a customized ad unit inside of an app, and the latter allows publishers to traffic their own ad campaigns into native areas, complete with integrated reporting. However, nothing from this post necessarily suggests that data from Twitter will be integrated as a targeting feature. It’s a sign, though, that Twitter is very intentionally expanding bit by bit into this increasingly monetarily viable space.