Amazon Quietly Launches Consumer-Facing Mobile Payment App

Amazon has unveiled Amazon Wallet, its consumer-facing mobile wallet app, on both Amazon Appstore and Google Play without much fanfare. For now, the app has yet to support actual mobile payment or even store credit card information, instead limiting its functions to digitally storing gift cards and membership cards. Amazon has long hinted at its ambition at dominating basically every facet of e-commerce, and this app, while still in beta, is a good indication of Amazon’s aspiration in establishing itself in the e-payment field.