Programmatic Ad Buying Coming To iAd

Read original story on: Re/code

Apple is enlisting multiple ad tech vendors, including MediaMath, The Trade Desk, AdRoll, GET IT Mobile, Accordant and Adelphic, to help it sell automated mobile ads via its iAd platform. The news came just days after Apple’s partnership with ad tech company Rubicon was announced. With programmatic ad buying becoming the new industry standard for web ads, it makes sense for Apple to bring it to mobile ads.