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Event Recap: AdWeek — What Is Newsworthy?

IPG Lab
October 1, 2014

On Monday, Michael Roth, the Chairman & CEO of IPG, moderated an Advertising Week panel with Rebecca Blumenstein, Deputy Editor-in-Chief, Wall Street Journal; David Pemsel, Deputy Chief Executive, The Guardian; Pete Cashmore, CEO & Founder, Mashable; and Greg […]

Event Recap: AdWeek—Programmatic Sophistication: Riding the Next Wave of Innovation

Paula Cizek
October 1, 2014

The IPG Media Lab kicked off Advertising Week bright and early on Monday, attending a panel on the future of programmatic featuring Matt Seiler, the Global CEO IPG Mediabrands; Vivek […]

Event Recap: AdWeek Panel — Future. Video 3.0

Richard Yao
October 1, 2014

As part of our continuing Advertising Week coverage, this morning we attended a discussion on breakthroughs in audience targeting in cross-platform video advertising. Moderated by Scott Donaton, Global Chief Content […]

Event Recap: AdWeek Panel — The Future Of Measurement

Richard Yao
September 30, 2014

CBS’ Chief Research Officer David Poltrack, CMO of AOL Advertising Erika Nardini, and IPG Mediabrands’ Global CEO Matt Seiler came together this morning to talk about the future of audience […]

Partner Spotlight: Roximity

Ari Lipsitz
September 30, 2014

Roximity is a leader in the emerging space of “hyperlocal retail”: using its state-of-the-art beacon technology, the company aims to understand consumer behavior and advertising effectiveness at shelf. In the past two […]

Attentiveness & Receptivity: The New Frontier In Ad Measurement

IPG Lab
September 29, 2014

Download the report here. The Lab teamed up with YuMe to explore a new measurement frontier: Attentiveness & Receptivity. Moving beyond reach & frequency, 10,000+ respondent study examines how to identify […]

Event Recap: NY Future Mobility Meetup

Angel Mendoza
September 25, 2014

Over the last few years, the “connected car” and mobility services have been in a state of rapid growth: Nokia, Intel Capital, Qualcomm, CyberAgent Ventures, and others have made heavy investments […]

Brands: Don’t Ignore Data Security Concerns

Richard Yao
September 25, 2014

In our recent POV on the “data dilemma” that most brands face regarding data collection, one crucial point we highlighted was security. If a brand can’t ensure data security, consumers […]

Partner Spotlight: Unlockable

Ari Lipsitz
September 23, 2014

As a video ad platform that turns video content into games, Unlockable is using the idea of value exchange to reach users while rewarding them at the same time. The […]

POV: How Can Consumers Trust Brands With Personal Information

Richard Yao
September 22, 2014

Download the POV here. You may think of consumer data collection—and the resulting privacy concerns—as “corporate evil-doing”. But really, it’s just a delicate value exchange that most brands have yet to figure out […]

Event Recap: New York VC Panel & Startups hosted by Rubicon VC

Angel Mendoza
September 19, 2014

On Tuesday night, Rubicon Venture Capital held a VC panel discussion that was attended by a mix of angels, VCs, and entrepreneurs. Four startups presented: ProSeeder: A customizable financial platform […]

On Trend: Car Radio Going Digital

Richard Yao
September 17, 2014

Earlier this week, Clear Channel, the media company that owns most of America’s big broadcast radio stations, changed its name to iHeartMedia, after its fast-growing digital-radio platform iHeartRadio. This rebranding […]

By The Numbers: The Imminent Future Of OTT Market

Richard Yao
September 17, 2014

With the rapid rise of content-streaming services like Netflix and Hulu, terms like “cord-cutting” and “over-the-top (OTT) services” have also entered our lexicon. But how far will those new OTT […]

Event Recap: Myo Muscles Into NYC! Event

Angel Mendoza
September 17, 2014

Thalmic Labs’ Myo armband is the latest innovation in gesture control: the electromyography-powered armband reads the electrical signals in your arm that cause muscles to contract and translates them to […]

How Macy’s Is Making Personalized Shopping Convenient Across Platforms

Richard Yao
September 16, 2014

With the rise of ecommerce, brick-and-mortar retailers are facing increasing challenges from the digital stores. But national chain store Macy’s is staying ahead of the market with two power moves […]

Event Recap: Media Startup Demo Night

Ari Lipsitz
September 16, 2014

The newest innovations in journalism technology were explored at this month’s Media Startup Demo Night, at the CUNY Graduate School of Journalism. Extended presentations were given by a diverse lineup—from […]

What the Living Room Revolution Means to Brands

Andy Maskin
September 16, 2014

Download the whitepaper “OTT: What The Living Room Revolution Means to Brands” Television has been the core medium for the advertising industry for decades. While other media such as web […]

Everybody Wants To Rule The World Of OTT Calling

Richard Yao
September 15, 2014

Last week, Apple’s announcement that they would enable WiFi-based calls in iOS 8 sparked interest, but people have been enjoying free phone calls by using various OTT services for years. […]

Event Recap: Zero Power Smart Fashion

Ari Lipsitz
September 12, 2014

On Wednesday, the IPG Media Lab stopped by the Zero Power Smart Fashion exhibition. Run by Swissnex Boston, the expo presented around twenty companies and researchers in the emerging field […]

On Trend: The Convergence of Tech and Fashion

Richard Yao
September 12, 2014

The flirtation between tech and fashion has long been on our radar, and with the introduction of the Apple Watch earlier this week, the convergence of wearable tech and designer […]

Event Recap: WeWork Startupalooza & Global Innovator Demo Night

Angel Mendoza
September 12, 2014

Two of the events the IPG Lab visited this week, WeWork Startupalooza and the Global Innovator Demo Night, perfectly illustrated New York’s diverse and dynamic startup ecosystem. Startupalooza was a […]

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Managing Partners Of IPG Media Lab At Dmexco

September 12, 2014
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Event Recap: NY Tech Meetup

Ari Lipsitz
September 11, 2014

The NY Tech Meetup celebrated its tenth anniversary Tuesday night with an audience of 800 and a special appearance by Mayor Bill de Blasio. Along with former Mayor Bloomberg’s visit […]

Event Recap: Future of Wearables

Angel Mendoza
September 10, 2014

After sitting through the good and the bad of yesterday Apple’s event, it seemed appropriate for the IPG Media Lab to attend the Future of Wearables event at Story NYC.  The […]

By The Numbers: Phablets On The Rise

Richard Yao
September 10, 2014

With the announcement of 5.5-inch iPhone 6 Plus yesterday, Apple is officially jumping on the bandwagon of “phablets”—phones with big, tablet-like screen—after years of resistance. Why the change? Because the […]