Blog

CES 2015 Preview: Nine Areas To Watch

IPG Lab
December 11, 2014

With less than a month to go before CES 2015, rumors are starting to swirl about what products will be shown and which will be this year’s standouts. We’ve started […]

Best Of The Lab 2014: OTT Flourishes As Big Data Gets Personal

IPG Lab
December 19, 2014

The past year saw monumental growth for the over-the-top (OTT) market, as more brands and content providers jumped in this flourishing market. You can read our extensively researched white paper […]

Best Of The Lab 2014: Seize The Moments That Matter

IPG Lab
December 18, 2014

 Here at the Lab, we are always looking for emerging technologies that capture the attention of audiences at the most effective moments. Kicking off 2014, we experimented with incorporating micro-games […]

Best Of The Lab 2014: Gen Z And Emerging Media Channels

IPG Lab
December 18, 2014

Welcome to the Lab’s year-end review, looking back at our most popular posts from 2014. One of our key trends this year was Gen Z’s fluid media habits, as they […]

Why Brands And Podcasts Belong Together

IPG Lab
December 16, 2014

A guest post from our Creative Team’s Director of Technology, Jason Fried. Unless you’re living off the grid, you’ve probably heard of, or listened to, “This American Life’s” (TAL) newest […]

Global Watch: What Baidu’s $600M Investment Would Mean For Uber

Richard Yao
December 16, 2014

Despite the storm of controversies surrounding its privacy policy and a string of recent PR crisis, Uber still managed to raise an impressive $1.2 billion in funding earlier this month. […]

CES 2015 Preview: Smart TV Partnership Spotlight

IPG Lab
December 11, 2014

More and more people are buying Smart TVs — by some projections, there will be 66MM connected households in 2016 — and so the long-developing advanced TV space should finally […]

TechWreck: The TGI Friday’s Mistletoe Drone

IPG Lab
December 11, 2014

‘Tis the season, and this year, restaurant chain TGI Friday’s has been trying to add a little holiday merriness—with a serious misuse of drones. The restaurant chain meant well. It […]

Event Recap: Fall 2014 IoT Fair

Angel Mendoza
December 9, 2014

The evolution of the IoT has transformed the way people interact with physical objects in their everyday life, and how these objects interact with other devices like sensors, smartphones, and […]

CES 2015 Preview: Top Ten Press Events We Are Looking Forward To

IPG Lab
December 8, 2014

With CES 2015 just around the corner, we here at IPG Media Lab are getting excited at all the new technologies and innovative gadgets that will be unveiled at Las […]

Event Recap: December 2014 NY Tech Meetup

Ari Lipsitz
December 6, 2014

The December 2014 NY Tech Meetup was a great sendoff to a banner year in New York’s hotshot startup scene. Key points were a presentation by New York State Chief […]

The Trigger
December 4, 2014

By The Numbers: The Shifting Market Of OTT Streaming Devices

IPG Lab
December 3, 2014

According to a new report by Parks Associates, Google’s Chromecast has surpassed Apple TV as the No.2 most popular media streaming device on the U.S. market. Despite a considerable slip, […]

Partner Spotlight: ADstruc

IPG Lab
November 20, 2014

With the transition to automated buying and widespread digital signage, outdoor media is about to explode. IPG Media Lab Managing Partner Chad Stoller was quoted in the New York Times this week, noting “Outdoor […]

Things We Learned About Apple Watch From The WatchKit

IPG Lab
November 20, 2014

Source: WatchKit – Apple Developer Yesterday Apple officially released the SDK for Apple Watch to developers, and as a result, some new details of Apple’s first wearable device have emerged: Dependence […]

Global Watch: Secrets To Alibaba Record-Smashing Single’s Day Sale

Richard Yao
November 18, 2014

 A new global e-retail record was set on November 11 when Chinese e-commerce giant Alibaba finished its annual sale on Single’s Day—a new holiday in China popularized and trademarked by […]

On Trend: Digitally Enhanced Experiences Are Taking Over Live Events

Richard Yao
November 18, 2014

Attending a live event, such as a game or concert, is a unique experience, but increasing costs and crowd-induced inconvenience have driven more consumers to watch from the comfort of […]

Partner Spotlight: ZEFR

Ari Lipsitz
November 14, 2014

ZEFR is a video platform that creates data-driven stories with YouTube content. When YouTube users create content involving a brand, ZEFR can identify it, analyze its impact, and monetize it […]

TechWreck: What To Do With All That Wearable-Generated Data

Richard Yao
November 13, 2014

As The Verge writer David Pierce pointed out in his Microsoft Band review, the newly launched fitness tracker—like dozens of other wearables currently available—generates a boatload of biometric data, providing […]

Event Recap: CES Unveiled New York

Ari Lipsitz
November 12, 2014

The Consumer Electronics Association held its CES Unveiled New York event today, offering a taste of the upcoming big event in Vegas. Keynotes from CEA leaders like Gary Shapiro listed […]

We Tried The Taylor Swift Experience (And We Liked It)

IPG Lab
November 11, 2014

Despite her very public break up with Spotify last week, it looks like Taylor Swift is not exactly done with new digital media yet. Accompanying her new single “Blank Space”, […]

Partner Spotlight: Mojio

Ari Lipsitz
November 7, 2014

We’re excited about the emerging Connected Car space — it should be a big part of tech life in 2015. One of our favorite players in the space is Mojio. The […]

TechWreck: #TechnologyAndStuff In Connected Cars

Richard Yao
November 6, 2014

Picture from @ChevyTrucks on Twitter Every year Chevrolet gifts a new car to the MVP at the World Series. This year, however, an Internet meme was born out of an unexpected […]

On Trend: Music Streaming Growing Strong Despite Swift Boycott

Richard Yao
November 5, 2014

One of the biggest stories in media this week has been Taylor Swift abruptly removing all her back catalogue from Spotify, sparking debate on the monetization strategy and shifting audience […]

By The Numbers: What Consumers Want Out Of Connected Cars

Richard Yao
November 5, 2014

It’s estimated that by 2015, more than half of global vehicles sales will be made up of connected cars. As the connected car is still a relatively new concept for […]