Blog

Partner Spotlight: ADstruc

IPG Lab
November 20, 2014

With the transition to automated buying and widespread digital signage, outdoor media is about to explode. IPG Media Lab Managing Partner Chad Stoller was quoted in the New York Times this week, noting “Outdoor […]

Things We Learned About Apple Watch From The WatchKit

IPG Lab
November 20, 2014

Source: WatchKit – Apple Developer Yesterday Apple officially released the SDK for Apple Watch to developers, and as a result, some new details of Apple’s first wearable device have emerged: Dependence […]

Global Watch: Secrets To Alibaba Record-Smashing Single’s Day Sale

Richard Yao
November 18, 2014

 A new global e-retail record was set on November 11 when Chinese e-commerce giant Alibaba finished its annual sale on Single’s Day—a new holiday in China popularized and trademarked by […]

On Trend: Digitally Enhanced Experiences Are Taking Over Live Events

Richard Yao
November 18, 2014

Attending a live event, such as a game or concert, is a unique experience, but increasing costs and crowd-induced inconvenience have driven more consumers to watch from the comfort of […]

Partner Spotlight: ZEFR

Ari Lipsitz
November 14, 2014

ZEFR is a video platform that creates data-driven stories with YouTube content. When YouTube users create content involving a brand, ZEFR can identify it, analyze its impact, and monetize it […]

TechWreck: What To Do With All That Wearable-Generated Data

Richard Yao
November 13, 2014

As The Verge writer David Pierce pointed out in his Microsoft Band review, the newly launched fitness tracker—like dozens of other wearables currently available—generates a boatload of biometric data, providing […]

Event Recap: CES Unveiled New York

Ari Lipsitz
November 12, 2014

The Consumer Electronics Association held its CES Unveiled New York event today, offering a taste of the upcoming big event in Vegas. Keynotes from CEA leaders like Gary Shapiro listed […]

We Tried The Taylor Swift Experience (And We Liked It)

IPG Lab
November 11, 2014

Despite her very public break up with Spotify last week, it looks like Taylor Swift is not exactly done with new digital media yet. Accompanying her new single “Blank Space”, […]

Partner Spotlight: Mojio

Ari Lipsitz
November 7, 2014

We’re excited about the emerging Connected Car space — it should be a big part of tech life in 2015. One of our favorite players in the space is Mojio. The […]

TechWreck: #TechnologyAndStuff In Connected Cars

Richard Yao
November 6, 2014

Picture from @ChevyTrucks on Twitter Every year Chevrolet gifts a new car to the MVP at the World Series. This year, however, an Internet meme was born out of an unexpected […]

On Trend: Music Streaming Growing Strong Despite Swift Boycott

Richard Yao
November 5, 2014

One of the biggest stories in media this week has been Taylor Swift abruptly removing all her back catalogue from Spotify, sparking debate on the monetization strategy and shifting audience […]

By The Numbers: What Consumers Want Out Of Connected Cars

Richard Yao
November 5, 2014

It’s estimated that by 2015, more than half of global vehicles sales will be made up of connected cars. As the connected car is still a relatively new concept for […]

Event Recap: November NY Tech Meetup

Ari Lipsitz
November 4, 2014

The November NY Tech Meetup featured easy college apps, interactive fiction, and of course, programming dorks. We love NY Tech Meetup not just for its technology-focused demos — though the […]

Gen Z and Digital Privacy

Richard Yao
October 30, 2014

Contrary to popular belief, Gen Z knows what they are doing when it comes to digital privacy. Adults often criticize Generation Z — teenagers between the ages of 13 and […]

Paying with Your Phone: The Present & Future of Mobile Payment

IPG Lab
October 23, 2014

Download and read this POV here With the introduction of Apple Pay, mobile payment is poised to hit the mainstream. The general public feels optimistic about its future, too. Survey reveals […]

Event Recap: IoT Meetup #12 Was All About Beacons

Ari Lipsitz
October 23, 2014

At Monday’s Internet of Things Meetup #12 at the Cardozo Law School, it was All About Beacons. (That was the title of the event, seriously!) The buzzy Bluetooth LTE technology […]

Event Recap: Transit Wireless Brings Connectivity to NYC Subway

Ari Lipsitz
October 17, 2014

IPG Media Lab visited Transit Wireless’ press conference event today, during which they announced the launch of Phase II of its plan to bring mobile connectivity to the New York […]

Brace Yourself – Apple Pay Is Coming On Monday

Richard Yao
October 16, 2014

We’ve known about Apple Pay since its grand introduction at the last Apple event, but that doesn’t make Apple Pay’s official release any less exciting. If anything, some new developments […]

Why The Release Of OS Yosemite Will Boost iOS 8 Adoption

Richard Yao
October 16, 2014

Apple today announced that its newest entry in OS X is set for official release today. First revealed at Apple’s WWDC back in June, the much-anticipated OS X Yosemite boasts […]

Apple Unleashes New iPads and More

Richard Yao
October 16, 2014

As speculated, the focus of today’s Apple event turned out to be hardware updates: from new iPads to an updated Mac Mini and redesigned iMac desktops, Apple’s product lineup got […]

What To Expect From Tomorrow’s Apple Event

IPG Lab
October 15, 2014

By now, you probably know about Apple’s live event tomorrow. But after September’s double punch of the Apple Watch and iPhone 6 (and Plus), how will the Cupertino company attempt […]

On Trend: Blame It On The Third-Party Service

IPG Lab
October 14, 2014

Here’s the newest budding “trend” in the tech industry: when your app gets hacked and users’ privacy compromised as a result, don’t take the blame, but point your finger at […]

Event Recap: ESL One New York DotA 2 Championship

Richard Yao
October 10, 2014

With Amazon’s billion-dollar acquisition of video gameplay-streaming platform Twitch, competitive video gaming, often called “eSports”, has matured into a multi-billion industry. And today, we experienced this phenomenon firsthand at ESL […]

Sector Spotlight: Quantified Health

Ari Lipsitz
October 9, 2014

One of the more interesting segments of the Quantified Self ecosystem involves health tracking. As platforms like Apple’s Healthkit and Google Fit begin to outline the new marketplace, Quantified Health […]

AdWeek Event Recaps Masterpost

IPG Lab
October 3, 2014

Over the last four days, The Lab attended and covered six NY AdWeek events in total, and here is a round-up. Click on the titles to read more. Programmatic Sophistication: […]