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Live Streaming Hits Full Swing With Twitter’s Periscope

March 26, 2015

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Amazon Officially Launches Marketplace For On-Demand Service

March 26, 2015

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Why T-Mobile Is Giving Out Free Netflix

March 26, 2015

screen shot from Facebook F9 Conf

Top Five Takeaways From Facebook’s F8 Conference Today

March 25, 2015

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YouTube Is Ready To Compete With Twitch Directly

March 25, 2015

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By The Numbers: Digital Ad Spend Concentrates Into Mobile

March 25, 2015

Watching TV

Google Fiber To Experiment With Targeted TV Ads

March 25, 2015

Facebook on a screen

Why Facebook Wants To Host Content For News Publishers

March 25, 2015

SXSW 2015: All The Lab Coverage

IPG Lab
March 24, 2015

Over the five days of this year’s SXSW Interactive, the Lab team produced a prolific amount of original reports, recaps, and trend round-ups, all listed below for quick indexing or […]

IPG Lab Releases SXSW 2015 Trend Recap

IPG Lab
March 24, 2015

Download our recap deck here. Every year, the IPG Media Lab attends SXSW in Austin, Texas, to meet promising startups and attend interesting panels in order to monitor developing media […]

From AI To Driverless Cars: Highlights From TED 2015

IPG Lab
March 23, 2015

Aside from a certain Austin-based media fest last week, the annual TED 2015 conference also took place, spotlighting some of the most innovative ideas in Technology, Entertainment, and Design. There’s […]

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Facebook To Expand Its Messenger App Into Multifaceted Platform

March 23, 2015

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Apple TV To Transform Into Smart Home Hub

March 23, 2015

SXSW 2015: E-Commerce Is The New Publishing

Ari Lipsitz
March 20, 2015

With the total democratization of ecommerce, Rachel Youens of Wanelo believes online retailers should look to publishing for advice. When online media first appeared and proliferated, tools lowered the entry […]

SXSW 2015: Solutions for Augmented and Virtual Reality

Ari Lipsitz
March 20, 2015

The nexus of virtual and augmented reality is one of the most interesting topics at SXSW, and content creators are currently exploring the new tools. Augmented reality (“AR”) like Google Glass […]

Zombies and Cats and BBQs: The Coolest Stuff From SXSW 2015

IPG Lab
March 19, 2015

Rounding out our SXSW coverage this year, here is the Lab’s pick for the coolest stuff we saw in the past few days at SXSW Interactive: Mastercard uses Meerkat for […]

SXSW 2015: Highlights From The Keynotes

Richard Yao
March 18, 2015

Every SXSW Interactive features notable speakers on provocative topics, this year spanning everything from ride sharing to “mind clones.” We’ve identified three important themes for marketers: Empathetic design takes center […]

SXSW 2015: The Six Most-Talked About Digital Brand Activations

Angel Mendoza
March 17, 2015

As our time here at the legendary interactive festival winds down, here is a look back at the 10 most talked-about brand activations: Studio uses Tinder to promote Ex Machina Some festival-goers […]

SXSW 2015: Fingerprints and Intimacy

Ari Lipsitz
March 17, 2015

As technology becomes more personal, brands are looking for new and smarter ways to connect with consumers. Apple’s new Touch ID is an example: instead of dealing with the highly […]

Event Recap: SXSW Accelerator, Part 3

Angel Mendoza
March 15, 2015

See other highlights from the accelerator: Part 1 and Part 2 German startups had quite the presence across the pitch sessions the Lab attended on Sunday. Some of the most notable ones included: […]

SXSW 2015: How Do Brands Stand Out?

Ari Lipsitz
March 15, 2015

One of the most pressing concerns at this year’s SXSWi was how brands can distinguish themselves in the mind of the consumer, especially in an increasingly commoditized marketplace. “The retailers […]

Event Recap: SXSW Accelerator, Part 2

Angel Mendoza
March 15, 2015

Missed Part 1 of the SXSW Accelerator? Catch up here. Part 2 of the SXSW 2015 Accelerator Pitch-off not only featured startups from diverse industries, but also had a special guest MC, […]

Event Recap: SXSW Accelerator, Part 1

Angel Mendoza
March 15, 2015

On Saturday, the IPG Media Lab attended the SXSW 2015 Accelerator Pitch-off , which was all about wearable technologies. During the event, judges with VC and startup backgrounds determine which finalist […]

SXSW 2015: The Consumer Experience 2.0

Ari Lipsitz
March 14, 2015

SXSWi 2015 is underway, and the Lab kicked off the conference with panels from sports owners and marketing directors. So far, we’ve noticed the conversation focusing on the consumer experience. […]

SXSW 2015: Value Exchange In A Data-Rich World

Ari Lipsitz
March 14, 2015

Data exchange is a necessary part of the consumer experience, and can come with its attendant risks. But some brands don’t consider the proposition an “either/or” when it comes to […]