Blog

Partner Spotlight: Higi

Kenton Langstroth
August 21, 2014

Higi is  reinventing the in-store health kiosk experience with a hardware solution aimed at bringing quantified self to the masses.  We first met them at SXSW over a year ago and they’ve […]

Outlook 2014 Mid-Year Review

IPG Lab
August 18, 2014

In January, we released Outlook 2014, identifying four key themes that we believed would play a major role in consumer behavior over the coming year: Internet of Things/Anticipatory Computing Notification Nation […]

TechWreck: Ten Credit Card Breaches of 2014 (So Far)

IPG Lab
August 15, 2014

Given the well-publicized Target security breach last December, you’d think businesses would have been warned to take extra care when it comes to protecting consumers’ payment info. But alas, news […]

Event Recap: NY MusicTech Meetup

Eytan Oren
August 14, 2014

Last night’s NY MusicTech meetup at NYU was a hot ticket item, with over 100 people jam-packed into a small room to see presentations from StreamingTank, HFA, Loudie, MusicFirst, and Lyte. […]

Partner Spotlight: Soldsie

Kenton Langstroth
August 14, 2014

Editor’s note: This marks the first entry of our new publishing series “Partner Spotlight”, where we profile a startup that the lab has been closely working with. Stay tuned for […]

POV: Stores and Shoppable Media

IPG Lab
August 12, 2014

With the proliferation of desktops, laptops, mobiles, tablets, and smart TVs, there are more opportunities for people to shop anywhere and at any time.  But that doesn’t mean brick-and-mortar is […]

Tech Wreck: Do You Need A Hug?

Richard Yao
August 8, 2014

Every now and then, some innovator in the tech scene will come up with an idea that makes everyone wonder if technology has gone too far. This week, it’s The […]

MAGNA Infographic: The World Of Global Digital Media In 2013

IPG Lab
August 4, 2014

This map from MAGNA represents the global digital media market in two dimensions. The size of each country is proportional to its domestic digital ad revenues (including search, display, video, […]

IPG Media Lab & Peel Present Innovations In Cross-Screen Targeting: A Case Study

IPG Lab
July 31, 2014

IPG Media Lab partnered with Peel — the remote control app that drives TV ratings. Key questions of the study: How does the effectiveness of TV and mobile advertising compare […]

Myriam Joire: A Brief History of The Smartwatch

Eytan Oren
July 29, 2014

Myriam Joire, the well-known tech writer and Chief Evangelist for Pebble, took the stage at last week’s Wearable Tech Expo in NYC to deliver a fun and opinionated overview of […]

Partner Spotlight: LevelUp

Eytan Oren
July 29, 2014

It’s always a good sign when a startup’s technology keeps popping up in your favorite places.  We’ve been tracking mobile payments company LevelUp since 2011, but recently it’s become part […]

The Big Ambitions Of Little Rice (XIaomi)

Richard Yao
July 29, 2014

By now, you have probably heard about Chinese smartphone manufacturer Xiaomi. Heralded as either “the Apple of China” or “Blatant Copycat”, depending on whom you ask, Xiaomi’s meteoric rise in […]

Connected Cars: By The Numbers

IPG Lab
July 24, 2014

It is Bill Gates who once mused that “If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 […]

Indoor Location & Privacy: Steering Clear of the ‘Creepy Line’

IPG Lab
July 22, 2014

In the nascent indoor location ecosystem, marketers are just beginning to wrap their heads around the access to location data and its implications for digital media. Consumers are even less […]

Connecting the Dots: How Location and Offline Analytics Will Transform Digital Marketing

IPG Lab
July 22, 2014

Today’s Place Conference tackled the burgeoning location-based marketing space which is experiencing tremendous growth thanks to the rise of sensor technology. Bluetooth beacons, wifi, audio fingerprinting and even video software […]

Off Target: Retailers’ Big Data Management Fails

Richard Yao
July 18, 2014

It is a truth universally acknowledged, that a modern consumer in possession of a retail membership card, must be tracked in collection of purchase data. Privacy and prejudice aside, however, […]

Big Retail Data: By The Numbers

IPG Lab
July 17, 2014

Arguably the most established commercial application of big data is the way retailers have been tracking and building their consumer database. Whether through building consumer profiles, analyzing purchase records, or […]

From ‘Like’ to Love: How Brands Can Woo Users on Messaging and Dating Apps

IPG Lab
July 15, 2014

How can brands connect with dating app users? Where audiences go, brands follow, especially when those audiences are young and hard to find on traditional media. As a result, several […]

Facebook’s Research Mistake: Why Informed Consent Is A Big Deal

Tim McAtee
July 2, 2014

There has been a significant amount of angst in the media in the last few days over a bad decision Facebook researchers made in 2012. According to data just recently […]

MAGNA GLOBAL: 2013 Global Digital Ad Spend At A Glance

Vincent Letang
June 30, 2014

• The US alone represents 36% of global digital ad spend. • The three biggest markets (US, UK, China) concentrate 57% of global spend. • The highest share is found […]

BLE and Mobile Payments: The Next Big Step for Stores?

IPG Lab
June 27, 2014

Many companies are focusing on mobile payment technologies to make checkout at stores a quicker and easier experience for customers. One mobile payment technology showing promise is Bluetooth Low Energy […]

MAGNA GLOBAL Flash POV: Supreme Court Dubs Aereo’s Service Illegal, Broadcasters Rejoice

IPG Lab
June 26, 2014

Over-the-top video service Aereo was effectively shut down today after the U.S. Supreme Court declared their business model illegal.  While CEO Chet Kanojia vowed to continue the fight to develop […]

The Internet Of Things And Cars

IPG Lab
June 25, 2014

The automotive industry is now a key information hub in the mobile and social data ecosystem. As cars create more behavioral data, they will become tools for predictive analyses, offer optimization, […]

When Will Leap Motion Offer a Touch Free Gesture-Reading UI for Cars?

IPG Lab
June 25, 2014

Last year, software developers from QNX demonstrated their beta test of Leap Motion gesture control UI for the BlackBerry 10 car software. QNX announced that it intends to be the […]

Privacy Implications with Proximity Marketing

IPG Lab
June 22, 2014

The tremendous growth of smartphone sales has put a spotlight on the use of proximity marketing. Companies like Euclid can use WiFi tracking to follow customers through a store, see […]