Blog

MAGNA GLOBAL Flash POV: Aereo Case Goes to the Supreme Court

Brian Hughes
April 22, 2014

The Aereo case squarely positions the rights of content owners against clever technologists, who believe that the way they transmit content may redefine the limits of owners’ rights in the […]

MAGNA GLOBAL Flash POV: TiVo Study Ignores Realities of TV Buying

Brian Hughes
April 22, 2014

A study released by TiVo/TRA yesterday and picked up by MediaPost and Adweek attempts to quantify the money lost by the major networks because we use only three days of […]

Monopolizing Attention: Could Facebook and WhatsApp Be Your Next Mobile Carrier?

IPG Lab
April 15, 2014

News from WhatsApp continues to incite speculation around Facebook’s strategy for the platform: on April 7th, the company announced that it was partnering with mobile operator E-Plus to sell prepaid […]

Messaging Apps: The New Face of Social Media and What It Means For Brands

IPG Lab
April 15, 2014

Download The White Paper Facebook’s $19 billion purchase of WhatsApp solidified 2014 as a breakthrough year for messaging apps, but what role can brands and media owners play in the conversation?  The […]

MAGNA GLOBAL Flash POV: Stephen Colbert Will Take Over The Late Show in 2015

Brian Hughes
April 11, 2014

One week ago, David Letterman announced he would be retiring as host of CBS’s Late Show.  Yesterday CBS put the speculation on his replacement to rest with the news that […]

The Open Automotive Alliance: Android Comes To The Car

IPG Lab
April 10, 2014

Earlier this year, Google announced the formation of the Open Automotive Alliance (OAC)–a consortium of technology and auto manufacturers whose primary collaborative focus is R&D and customization of Android for […]

“Mobile First” Means Consumer First

Paula Cizek
April 7, 2014

If the IAB Mobile Marketplace had a slogan, it might be “mobile first!” Heard at multiple sessions throughout the day, it acknowledges that mobile phones have become essential devices for […]

Publishers Weigh In On Programmatic At IAB Mobile Marketplace

Andy Maskin
April 7, 2014

As part of today’s IAB Mobile Marketplace event, a panel was held on the effect on digital advertising of programmatic tools from publishers’ perspectives. In the panel were Liz White from […]

The State Of Programmatic At IAB Mobile Marketplace

Andy Maskin
April 7, 2014

Today’s IAB Mobile Marketing event featured a deep-dive track on programmatic buying and selling in mobile, sponsored by Google. The first speaker was Marc Theermann, the head of mobile platform sales […]

More Meaningful Metrics At IAB Mobile Marketplace

Jack Pollock
April 7, 2014

Mobile measurement is one of the biggest challenges for marketers but some learnings at the IAB  Mobile Marketplace event demonstrate that we won’t be able to use that excuse for […]

Discussing The Value Of Data At The IAB Mobile Marketplace

Paula Cizek
April 7, 2014

During one of the early morning sessions of the IAB Mobile Marketplace, Kelly Jones of Microsoft presented consumer research that they conducted with fellow IPG company (and office neighbors) MediaBrands. […]

UN Exhibit Uses BLE to Demonstrate The Danger of Landmines

Andy Maskin
April 4, 2014

A one-day exhibit at the New Museum in New York City and sponsored by the United Nations Mine Action Service sought to educate the public about the dangers and horrors of […]

Your Engagement Is Being Observed: Facial Detection in Marketing

Jack Pollock
April 3, 2014

Facial detection and recognition are burgeoning technologies that are beginning to be applied in the marketing industry in a multitude of ways. The technology is already having a profound effect […]

New Study of Millennials Shows Coke Zero Is Refreshing, Delicious

IPG Lab
April 1, 2014

SPONSORED CONTENT A new study by the Millennials Research Forum (MRF) has proven to a high degree of statistical significance that Coke Zero is refreshing and delicious. Over 65% of those […]

Outlook 2014: Automotive Trends

IPG Lab
March 31, 2014

Automotive as a media channel and a life application. In this report, we look at digital trends affecting the automotive industry, including the connected car, metadata, and the car as […]

SXSW 2014: Some Interesting Location-Based Projects

Andy Maskin
March 18, 2014

SXSW has no shortage of official events, but there are many unofficial events worth attending. One such event that the Lab team swung by was the Location based Marketing Association […]

Sesame Street Celebrates Pi Day

Andy Maskin
March 14, 2014

Today Sesame Street launched a fun splash page starring The Count to celebrate “Pi Day” (3/14). The count is shown holding up a square sign which is rotating through each […]

SXSW 2014 IPG Media Lab Recap

Andy Maskin
March 13, 2014

Each year the IPG Media Lab sends a small team to the South By Southwest Interactive Festival in Austin with three primary objectives: Gather strategic insights on trends that affect […]

Privacy Chat App Omlet Launches At SXSW

IPG Lab
March 12, 2014

With both Assange and Snowden speaking at SXSW this year, privacy and surveillance have usurped much else at the Austin conference. It’s a fortuitous set of circumstances for Omlet, an […]

SXSW 2014: Deriving Value from Image Data

Paula Cizek
March 11, 2014

What’s a picture worth? Premise and Skybox discussed how their approaches to image capture are creating value during the panel “Shelves to Space: What Images Say about Our World.” Premise […]

SXSW 2014: danah boyd Explains Why Teens Love Messaging Apps

Eytan Oren
March 11, 2014

danah boyd is the author of the new book “It’s Complicated: The Social Lives of Networked Teens” and her SXSW 2014 presentation gave a spirited and opinionated look at the […]

SXSW 2014: How Sports Have Mastered Social

Paula Cizek
March 11, 2014

“Thanks for letting us watch where and when we want— no more illegal streams for me.” With that comment, one sports fan and audience member at the “24 Hours Sports […]

SXSW 2014: Thinking in Ecosystems And The Lifecycle of Content

Paula Cizek
March 11, 2014

As we attended panels from various media companies, one theme became clear: now that consumers have more options as to when, where, and what type of content they view, media […]

SXSW 2014: A Battery Delivery Campaign

Andy Maskin
March 11, 2014

I was outside the Austin Convention Center Monday morning when I saw this poster: And I thought: “Hey, actually I could really go for that. My battery is not holding […]

SXSW 2014: Putting The Audience Front And Center

Andy Maskin
March 10, 2014

Today at the Austin Convention Center, Roy Sekoff of Huffington Post held a talk entitled “Is Online Video Killing TV?” In short, his answer was that the two forms would […]