Blog

The Trigger
January 13, 2015

Technology in the hands

Five Takeaways from the Venture Beat Summit 2015

February 27, 2015

Event Recap: WeWork Labs Demo Night

Angel Mendoza
February 27, 2015

IPG Media Lab attended the WeWork Labs Demo Night on Tuesday, hearing from startups from diverse industries. Our favorites included: Welzoo: Allows users to raise money for their favorite non-profit just by opening […]

IPG Media Lab Lobby

Check Out The Lab’s New Outlook-Themed Lobby Screens

February 27, 2015

YouTube

YouTube’s March Towards Sophistication

February 27, 2015

medium-logo

How Medium Is Becoming More Like Tumblr

February 26, 2015

Apple Watch Ipad ad

Why Apple Watch Returned to Vogue

February 26, 2015

moFa Apple Episode

Modern Family Highlights Our Digital Connection With Apple-Centric Episode

February 26, 2015

Partner Spotlight: 2015 Outlook Edition

IPG Lab
February 23, 2015

2015 is going to be a special year for consumers and media, as detailed in the IPG Media Lab’s 2015 Outlook. We’ve secured thought leadership from some of the most innovative players […]

peakdistraction

By The Numbers: Peak Distraction In The Mobile Age

February 19, 2015

Event Recap: Digital Intimacy Panel And A Look At The Fashion+Design Accelerator

Ari Lipsitz
February 18, 2015

Last week, Pratt Institute’s Brooklyn Fashion+Design Accelerator held a panel on the latest in wearables and digital intimacy. It focused on the changing landscape in both fashion and technology, and […]

IPG Lab Releases 2015 Outlook

IPG Lab
February 18, 2015

Check out our brand new 2015 Outlook here. Every year here at the IPG Media Lab, we round up the ideas that animate us: the market forces, new technologies, and consumer […]

Placed insights

Get Ready For A New Industry Standard for Mobile and In-Store Measurement

February 12, 2015

Event Recap: R/GA Accelerator Demo Day

Angel Mendoza
February 12, 2015

Today IPG Media Lab attended Demo Day for the R/GA Accelerator powered by Techstars. The event featured 10 emerging “Internet of Things” startups that showcased their solutions in categories such as […]

data-ces-smart-device-hed-2014

By The Numbers: Quantifying Consumers’ Fear About Connected Devices

February 10, 2015

Targeted audience

Know Your Audience: Why Fab Flails And Zulily Thrives

February 10, 2015

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Can You Guess This Week’s Two Top Emerging Media Channels?

February 6, 2015

Event Recap: February 2015 NY Tech Meetup

Ari Lipsitz
February 6, 2015

Once again, New York’s largest hangout of tech dorks and startups occurred at NYU’s Skirball Center to see apps, coding solutions, on-demand services, and (of course) personal robots. Attendees seemed […]

Smart home

On Trend: Interoperability Within The Connected Home

February 5, 2015

TechWreck: Hackers Hijack Nanny Cams

Marian Taylor
February 5, 2015

Nanny cams can be a handy tool for parents monitoring their children; however, they do have their drawbacks if proper precautions aren’t taken. In recent cases, these devices have been […]

smart home iot

By The Numbers: Which Room Gets The Smart Home Devices

February 4, 2015

Event Recap: WeWork Labs Demo Day

Ari Lipsitz
January 30, 2015

Wednesday’s WeWork Demo Night was all about fashion tech. Judges from BuzzFeed Style, Woodies Clothing, College Fashionista and FirstMark Capital reviewed pitches, and picked ladies’ performance undergarment stars Dear Kate as […]

Blurred Lines: Creating Content That Works

IPG Lab
January 30, 2015

Click to download YouTube Insights here. Finding the best way to communicate with your target consumer is one part art and one part science. As an emphasis on cross-screen viewing […]

Event Recap: Three Key Themes from AdClub’s Measurement: Now

IPG Lab
January 30, 2015

On Thursday, the Lab attended the New York Ad Club’s Measurement: Now, a half-day event dedicated to data tracking and responding to the consumer journey. Three key themes emerged from […]

IBM Unveils The Blockchain Of Everything

IPG Lab
January 22, 2015

IBM has released a proof of concept for blockchain-powered Internet of Things devices called ADEPT, short for Autonomous Decentralized Peer-To-Peer Telemetry. The system design is fully distributed, secure, and open source. Primarily […]

CES 2015 Highlights: Market Trend Recap

IPG Lab
January 20, 2015

Download and view our CES 2015 Highlights here. CES 2015 may be over, but the innovations showcased two weeks ago in Las Vegas will undoubtedly impact the market in the […]