Blog

Event Recap: IoT Meetup #12 Was All About Beacons

Ari Lipsitz
October 23, 2014

At Monday’s Internet of Things Meetup #12 at the Cardozo Law School, it was All About Beacons. (That was the title of the event, seriously!) The buzzy Bluetooth LTE technology […]

Event Recap: Transit Wireless Brings Connectivity to NYC Subway

Ari Lipsitz
October 17, 2014

IPG Media Lab visited Transit Wireless’ press conference event today, during which they announced the launch of Phase II of its plan to bring mobile connectivity to the New York […]

Brace Yourself – Apple Pay Is Coming On Monday

IPG Lab
October 16, 2014

We’ve known about Apple Pay since its grand introduction at the last Apple event, but that doesn’t make Apple Pay’s official release any less exciting. If anything, some new developments […]

Why The Release Of OS Yosemite Will Boost iOS 8 Adoption

IPG Lab
October 16, 2014

Apple today announced that its newest entry in OS X is set for official release today. First revealed at Apple’s WWDC back in June, the much-anticipated OS X Yosemite boasts […]

Apple Unleashes New iPads and More

IPG Lab
October 16, 2014

As speculated, the focus of today’s Apple event turned out to be hardware updates: from new iPads to an updated Mac Mini and redesigned iMac desktops, Apple’s product lineup got […]

What To Expect From Tomorrow’s Apple Event

IPG Lab
October 15, 2014

By now, you probably know about Apple’s live event tomorrow. But after September’s double punch of the Apple Watch and iPhone 6 (and Plus), how will the Cupertino company attempt […]

On Trend: Blame It On The Third-Party Service

IPG Lab
October 14, 2014

Here’s the newest budding “trend” in the tech industry: when your app gets hacked and users’ privacy compromised as a result, don’t take the blame, but point your finger at […]

Event Recap: ESL One New York DotA 2 Championship

Richard Yao
October 10, 2014

With Amazon’s billion-dollar acquisition of video gameplay-streaming platform Twitch, competitive video gaming, often called “eSports”, has matured into a multi-billion industry. And today, we experienced this phenomenon firsthand at ESL […]

Sector Spotlight: Quantified Health

Ari Lipsitz
October 9, 2014

One of the more interesting segments of the Quantified Self ecosystem involves health tracking. As platforms like Apple’s Healthkit and Google Fit begin to outline the new marketplace, Quantified Health […]

AdWeek Event Recaps Masterpost

IPG Lab
October 3, 2014

Over the last four days, The Lab attended and covered six NY AdWeek events in total, and here is a round-up. Click on the titles to read more. Programmatic Sophistication: […]

Event Recap: AdWeek – Reimagine Retail for the Connected Shopper

Richard Yao
October 2, 2014

“Reimagine Retail for the Connected Shopper” is the second Ad Week seminar we attended earlier today. Presented solely by Michael Dill, Managing Partner of Match Marketing Group, the seminar explored […]

Event Recap: AdWeek – Proximity Marketing and Its Future

Richard Yao
October 2, 2014

Continuing our coverage of New York Ad Week, today the Lab attended “Proximity Marketing, Wearables, and the Art of the Possible”, focusing on disruptive technologies and their impact on customer experience […]

Event Recap: AdWeek — What Is Newsworthy?

IPG Lab
October 1, 2014

On Monday, Michael Roth, the Chairman & CEO of IPG, moderated an Advertising Week panel with Rebecca Blumenstein, Deputy Editor-in-Chief, Wall Street Journal; David Pemsel, Deputy Chief Executive, The Guardian; Pete Cashmore, CEO & Founder, Mashable; and Greg […]

Event Recap: AdWeek—Programmatic Sophistication: Riding the Next Wave of Innovation

Paula Cizek
October 1, 2014

The IPG Media Lab kicked off Advertising Week bright and early on Monday, attending a panel on the future of programmatic featuring Matt Seiler, the Global CEO IPG Mediabrands; Vivek […]

Event Recap: AdWeek — Future. Video 3.0

Richard Yao
October 1, 2014

As part of our continuing Advertising Week coverage, this morning we attended a discussion on breakthroughs in audience targeting in cross-platform video advertising. Moderated by Scott Donaton, Global Chief Content […]

Event Recap: AdWeek — The Future Of Measurement

Richard Yao
September 30, 2014

CBS’ Chief Research Officer David Poltrack, CMO of AOL Advertising Erika Nardini, and IPG Mediabrands’ Global CEO Matt Seiler came together this morning to talk about the future of audience […]

Partner Spotlight: Roximity

Ari Lipsitz
September 30, 2014

Roximity is a leader in the emerging space of “hyperlocal retail”: using its state-of-the-art beacon technology, the company aims to understand consumer behavior and advertising effectiveness at shelf. In the past two […]

Attentiveness & Receptivity: The New Frontier In Ad Measurement

IPG Lab
September 29, 2014

Download the report here. The Lab teamed up with YuMe to explore a new measurement frontier: Attentiveness & Receptivity. Moving beyond reach & frequency, 10,000+ respondent study examines how to identify […]

Event Recap: NY Future Mobility Meetup

Angel Mendoza
September 25, 2014

Over the last few years, the “connected car” and mobility services have been in a state of rapid growth: Nokia, Intel Capital, Qualcomm, CyberAgent Ventures, and others have made heavy investments […]

Brands: Don’t Ignore Data Security Concerns

Richard Yao
September 25, 2014

In our recent POV on the “data dilemma” that most brands face regarding data collection, one crucial point we highlighted was security. If a brand can’t ensure data security, consumers […]

Partner Spotlight: Unlockable

Ari Lipsitz
September 23, 2014

As a video ad platform that turns video content into games, Unlockable is using the idea of value exchange to reach users while rewarding them at the same time. The […]

POV: How Can Consumers Trust Brands With Personal Information

Richard Yao
September 22, 2014

Download the POV here. You may think of consumer data collection—and the resulting privacy concerns—as “corporate evil-doing”. But really, it’s just a delicate value exchange that most brands have yet to figure out […]

Event Recap: New York VC Panel & Startups hosted by Rubicon VC

Angel Mendoza
September 19, 2014

On Tuesday night, Rubicon Venture Capital held a VC panel discussion that was attended by a mix of angels, VCs, and entrepreneurs. Four startups presented: ProSeeder: A customizable financial platform […]

On Trend: Car Radio Going Digital

Richard Yao
September 17, 2014

Earlier this week, Clear Channel, the media company that owns most of America’s big broadcast radio stations, changed its name to iHeartMedia, after its fast-growing digital-radio platform iHeartRadio. This rebranding […]

By The Numbers: The Imminent Future Of OTT Market

Richard Yao
September 17, 2014

With the rapid rise of content-streaming services like Netflix and Hulu, terms like “cord-cutting” and “over-the-top (OTT) services” have also entered our lexicon. But how far will those new OTT […]