Blog

CES 2015: The Lab’s Top 11 Picks

IPG Lab
January 6, 2015

Our first day of scouting in Las Vegas is coming to a close, and we’ve already been exposed to hundreds of intriguing products and services. So far, the ones we’re […]

The Trigger
January 13, 2015

Event Recap: WeWork Labs Demo Day

Ari Lipsitz
January 30, 2015

Wednesday’s WeWork Demo Night was all about fashion tech. Judges from BuzzFeed Style, Woodies Clothing, College Fashionista and FirstMark Capital reviewed pitches, and picked ladies’ performance undergarment stars Dear Kate as […]

Blurred Lines: Creating Content That Works

IPG Lab
January 30, 2015

Click to download YouTube Insights here. Finding the best way to communicate with your target consumer is one part art and one part science. As an emphasis on cross-screen viewing […]

Event Recap: Three Key Themes from AdClub’s Measurement: Now

IPG Lab
January 30, 2015

On Thursday, the Lab attended the New York Ad Club’s Measurement: Now, a half-day event dedicated to data tracking and responding to the consumer journey. Three key themes emerged from […]

IBM Unveils The Blockchain Of Everything

IPG Lab
January 22, 2015

IBM has released a proof of concept for blockchain-powered Internet of Things devices called ADEPT, short for Autonomous Decentralized Peer-To-Peer Telemetry. The system design is fully distributed, secure, and open source. Primarily […]

CES 2015 Highlights: Market Trend Recap

IPG Lab
January 20, 2015

Download and view our CES 2015 Highlights here. CES 2015 may be over, but the innovations showcased two weeks ago in Las Vegas will undoubtedly impact the market in the […]

Event Recap: Qualcomm Robotics Accelerator, powered by Techstars

Angel Mendoza
January 16, 2015

On Thursday night, IPG Media Lab attended an information session for Qualcomm’s Robotics Accelerator, powered by Techstars. The session was spearheaded by Ryan Kuder, managing director of TechStars San Diegom […]

Getting A Head Start On Apple Watch

IPG Lab
January 16, 2015

Even though Apple Watch won’t come out until March, some brands are gearing up to be ready for the much-anticipated wearable on Day One. Here are some prime examples of […]

Event Recap: Retail News From NRF’s BIG Day 2015

Ari Lipsitz
January 13, 2015

The NRF’s BIG Day is a little like CES for retail: there are big tech announcements, thought-leading keynotes, and large showcases at New York’s Jacob Javits Center. Here’s a recap […]

Trends And Themes From NRF’s BIG Show 2015

Ari Lipsitz
January 13, 2015

The National Retail Federation’s (NRF) BIG Show comes fresh on the heels of CES, and we’re keeping tabs on key developments. Policy Goals: Aside from the perennial calls to lower taxes, […]

CES 2015: Leslie Moonves Doesn’t Care Where You Watch The CBS Shows

IPG Lab
January 8, 2015

Read original story on: TechCrunch CBS CEO Leslie Moonves took the stage at MediaLink’s “Brand Matters” keynote at CES 2015 to discuss the company’s newfound fondness for streaming. “I don’t […]

CES 2015: LG Debuts Functional Open webOS-based Smartwatch

IPG Lab
January 8, 2015

Read original story on: The Verge LG has unveiled a sleekly designed, fully functional smartwatch, powered by the open source webOS. It features a smooth and innovative circular interface that […]

CES 2015: Shazam To Conquer Physical World With Wearable Integration

IPG Lab
January 8, 2015

Read original story on: The Next Web Shazam, the go-to app for identifying unknown tunes, is looking beyond music. At CES 2015, the company is showcasing its ambitious plan to […]

CES 2015: Five Booths To See At C Space

Ari Lipsitz
January 7, 2015

CES 2015 is big: the Las Vegas Convention Center seems to stretch for miles, and, well, it does. And as “it” categories like wearables and the Internet of Things gained […]

CES 2015: The Yahoo Experience And A Conversation With BlackBerry

Ari Lipsitz
January 7, 2015

Today IPG Media Lab took a detour from the Las Vegas Convention Center to walk through the “Yahoo Experience” at the Cosmopolitan. Of particular note was Yahoo’s proprietary content recognition and […]

CES 2015: Avegant To Debut Sleek Headphone-like VR Headset

IPG Lab
January 7, 2015

Read original story on: Re/code Avegant, a Michigan-originated VR startup., is trying to create a virtual reality headset as stylish as Beats’ headphones. Today it shared the design of its […]

CES 2015: The Best New 3D Printers Roundup

IPG Lab
January 7, 2015

 Read original story on: GizMag 3D Printers made their splashy debut at last year’s CES and continued to evolve throughout 2014. At this year’s CES, well-established brands like MakerBot and […]

CES 2015: Intel Debuts PC On A Stick

IPG Lab
January 7, 2015

Read original story on: TechCrunch  Intel just shrank an entire PC desktop, minus the monitor, down to a thumb drive-sized stick. The Windows 8.1-based Compute Stick contains a quad-core Atom […]

CES 2015: Razor Looking To Blow Virtual Reality Wide Open

IPG Lab
January 6, 2015

 Read original story on: Engadget Razer is bringing some serious competition to Oculus with an open-source initiative known as “OSVR”, which stands for, you guessed it, Open-Source Virtual Reality. The […]

CES 2015: Apple’s HomeKit Holds The Key To Smart Home

IPG Lab
January 6, 2015

Apple may have grown too big to grace an industry trade show like CES, but its presence is still felt this year as many smart home devices supporting their HomeKit smart […]

CES 2015: Sony Ups Its Wearable Game

IPG Lab
January 6, 2015

Read original story on: PC World Yesterday at its CES press event, Sony unveiled its plan to rev up its wearables game with updates to a few existing products, including […]

CES 2015: CarPlay and Android Auto, Volkswagen Wants It All

IPG Lab
January 6, 2015

Read original story on: The Verge Volkswagen just announced at CES that both Apple’s CarPlay and Google’s Android Auto will be available for its vehicles later this year. The technologies […]

CES 2015: Eureka Park Is About Sensors, Sensors, Sensors

IPG Lab
January 6, 2015

Every year, ShowStoppers and Launch.It come together to present the most investment-worthy startups at CES. This year, Eureka Park — the international startup section of the massive Vegas conference — […]

CES 2015: Samsung Unveils Its Holistic Plan For Smart TVs

IPG Lab
January 5, 2015

Samsung just wrapped up its press event at CES and it reveal its holistic approach towards the Smart UHD TVs. Here are the three highlights of their plan. Milk VR […]

CES 2015: Strap On A Wearable And Join The Party

IPG Lab
January 5, 2015

Although officially it’s only the second day of CES 2015, numerous new wearable devices have already been unveiled, packed with various new tricks, eagerly waiting to be worn. Here’s our […]