Blog

Indoor Location & Privacy: Steering Clear of the ‘Creepy Line’

IPG Lab
July 22, 2014

In the nascent indoor location ecosystem, marketers are just beginning to wrap their heads around the access to location data and its implications for digital media. Consumers are even less […]

Connecting the Dots: How Location and Offline Analytics Will Transform Digital Marketing

IPG Lab
July 22, 2014

Today’s Place Conference tackled the burgeoning location-based marketing space which is experiencing tremendous growth thanks to the rise of sensor technology. Bluetooth beacons, wifi, audio fingerprinting and even video software […]

Off Target: Retailers’ Big Data Management Fails

Richard Yao
July 18, 2014

It is a truth universally acknowledged, that a modern consumer in possession of a retail membership card, must be tracked in collection of purchase data. Privacy and prejudice aside, however, […]

Big Retail Data: By The Numbers

IPG Lab
July 17, 2014

Arguably the most established commercial application of big data is the way retailers have been tracking and building their consumer database. Whether through building consumer profiles, analyzing purchase records, or […]

From ‘Like’ to Love: How Brands Can Woo Users on Messaging and Dating Apps

IPG Lab
July 15, 2014

How can brands connect with dating app users? Where audiences go, brands follow, especially when those audiences are young and hard to find on traditional media. As a result, several […]

Facebook’s Research Mistake: Why Informed Consent Is A Big Deal

Tim McAtee
July 2, 2014

There has been a significant amount of angst in the media in the last few days over a bad decision Facebook researchers made in 2012. According to data just recently […]

MAGNA GLOBAL: 2013 Global Digital Ad Spend At A Glance

Vincent Letang
June 30, 2014

• The US alone represents 36% of global digital ad spend. • The three biggest markets (US, UK, China) concentrate 57% of global spend. • The highest share is found […]

MAGNA GLOBAL Flash POV: Supreme Court Dubs Aereo’s Service Illegal, Broadcasters Rejoice

IPG Lab
June 26, 2014

Over-the-top video service Aereo was effectively shut down today after the U.S. Supreme Court declared their business model illegal.  While CEO Chet Kanojia vowed to continue the fight to develop […]

The Internet Of Things And Cars

IPG Lab
June 25, 2014

The automotive industry is now a key information hub in the mobile and social data ecosystem. As cars create more behavioral data, they will become tools for predictive analyses, offer optimization, […]

When Will Leap Motion Offer a Touch Free Gesture-Reading UI for Cars?

IPG Lab
June 25, 2014

Last year, software developers from QNX demonstrated their beta test of Leap Motion gesture control UI for the BlackBerry 10 car software. QNX announced that it intends to be the […]

Can Brands Get Better Engagement On Messaging Apps Than Facebook?

Eytan Oren
June 18, 2014

Messaging apps are the “The New Face of Social Media,” but how do they compare to the old guard when it comes to organic reach and engagement? Last week Tango, […]

Best In Class: Belly Springboards Brand Loyalty

Myles Potters
June 17, 2014

Many people frequent the same coffee shop or breakfast spot on the way to work each day, and many are left with wallets full of stamp cards, and relatively minimal […]

IPG Lab + Kiip Release Moments That Matter Study

IPG Lab
June 16, 2014

IPG Lab and Kiip conducted a mobile engagement study that reveals that moments-based advertising increases purchase intent. Using facial coding, biometrics and surveys, IPG Lab and Kiip set out to […]

E3 Recap: 5 Key Takeaways From This Year’s Show

Jack Pollock
June 15, 2014

The most significant development in gaming over the last few years has been the rise of the casual gamer. As eMarketer indicates, it is a category largely defined by the […]

Forget Virtual Reality: Can Augmented Reality Gaming Succeed?

Myles Potters
June 12, 2014

As far as gaming goes, one of the newest frontiers is augmented and virtual reality. Although headsets like the Oculus Rift and Sony’s Morpheus lead the way in developing innovative […]

IPG Lab Poll: Virtual Reality Interest

IPG Lab
June 11, 2014

Virtual reality is becoming real with the addition of Facebook-owned Oculus Rift and Sony’s Project Morpheus which leads one to wonder what other use cases we might see beyond gaming. […]

Messaging App Tango Launches Brand Channels

Eytan Oren
June 10, 2014

Today Tango, a messaging app with over 200 million users globally, launched a plug-and-play solution for brands called Channels.  It functions similarly to a Facebook brand page– a user follows […]

Gamers Watching Gamers Play Games: Twitch & The Power Of Live Viewing

Jack Pollock
June 10, 2014

Did you know that video network Twitch has 45 million monthly active users who tune in to watch live streams of people gaming? In fact, there are currently 85,000 tuning […]

Gaming Week On IPGLAB.com

IPG Lab
June 9, 2014

With E3 2014 underway, we focus on gaming developments that are changing the way we consume media and experience brands. Here’s what we have planned. 6/9 : Trigger+ Steam OS […]

IPG Lab Gen Z Week

IPG Lab
June 7, 2014

This past week, we covered Gen Z a generation whose sudden and fickle adoption of new media platforms has everybody scrambling. Below, you’ll find a list of our posts detailing this new audience and the […]

How Apple Can Use Beats To Beat WhatsApp

Eytan Oren
June 4, 2014

Welcome the newest competitor to the battle for messaging app domination: Apple.  This week the company announced a souped up version of iMessage that lifts a number of key features […]

Gen Z Week: By The Numbers

IPG Lab
June 4, 2014

If there’s one thing to know about Gen Z, it’s that their media habits are as fluid as any generation to-date as they relentlessly pursue platforms that suit their needs. […]

Gen Z Week: A Conversation With Melissa Lavigne-Delville

IPG Lab
June 2, 2014

The following is an interview with Melissa Lavigne-Delville, Vice President Trends & Strategic Insights, NBC Universal. Excerpts from this interview were included in our 2014 Outlook Report.  IPG Lab: At the […]

IPG Lab Internet of Things Week

IPG Lab
June 1, 2014

This past week, we covered the Internet of Things, a term used to “describe a growing phenomenon in which every physical object can have some form of connection to the Internet.” And it’s […]