The Trigger

All your ad tech news in 90 seconds or less. Delivered Monday through Friday from the IPG Media Lab in New York.

The Trigger
April 17, 2014

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April 15, 2014

The Trigger+ John Laramie, ADstruc

IPG Lab
April 10, 2014

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April 3, 2014

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April 1, 2014

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March 27, 2014

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March 25, 2014

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March 21, 2014

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March 20, 2014

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March 19, 2014

The Trigger+ Alex Carusillo, Chartbeat

IPG Lab
March 18, 2014

Alex Carusillo, Advertising Product Specialist, Chartbeat OBSERVING ENGAGEMENT At the Lab, we continue to explore new proxies for attention. From eyetracking to emotional recognition and biometric testing, we are set […]

The Trigger
March 14, 2014

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March 12, 2014

The Trigger
March 12, 2014

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March 12, 2014

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March 12, 2014

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March 11, 2014

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March 11, 2014

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March 11, 2014

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March 11, 2014

The Trigger
March 10, 2014

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March 9, 2014

The Trigger
March 9, 2014

The Trigger
March 9, 2014

The Trigger
March 8, 2014