The Trigger

All your ad tech news in 90 seconds or less. Delivered Monday through Friday from the IPG Media Lab in New York.

The Trigger + Jamyn Edis – Dash

IPG Lab
July 23, 2014

Driving a modern car remains a strangely analog experience. For all its digital wizardry beneath the hood, your car hardly gives you any feedback or data on your driving habits. […]

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July 16, 2014

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June 9, 2014

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May 27, 2014

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May 15, 2014

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May 13, 2014

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May 7, 2014

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May 6, 2014

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May 1, 2014

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April 29, 2014

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April 23, 2014

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April 22, 2014

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April 17, 2014

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April 15, 2014

The Trigger+ John Laramie, ADstruc

IPG Lab
April 10, 2014

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April 3, 2014

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April 1, 2014

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March 27, 2014

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March 25, 2014

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March 21, 2014

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March 20, 2014

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March 19, 2014

The Trigger+ Alex Carusillo, Chartbeat

IPG Lab
March 18, 2014

Alex Carusillo, Advertising Product Specialist, Chartbeat OBSERVING ENGAGEMENT At the Lab, we continue to explore new proxies for attention. From eyetracking to emotional recognition and biometric testing, we are set […]

The Trigger
March 14, 2014

The Trigger
March 12, 2014