This year, the IPG Media Lab's Outlook focused on a new era, the age of Intimate Computing. We decided to hit the road to discover how digital trends are affecting people in the real world. We traveled to Austin, TX, to Nashville, TN, meeting startups, testing apps, and documenting it the entire way.
Welcome to the ultimate test drive.
THE QUANTIFIED TRIP ↴
Miles as Driver
Hardware vs Software
Quantified Self (Health Trackers, Car Trackers)
Sevice (Geo Location, Information, Payment)
Social (Social Networking, Messaging)
Content Generation (Photo/Video/Text Creation)
TEXT FROM THE ROAD ➟
"I've never seen so many hipsters in one place."
"The #ipglabtestdrive crew is making muffins in Bill Clinton's kitchen!!"
"Last night I had the privilege of taking some out of town guest Honky Tonking. One of my favorite things to do-- and even though I feel like I was hit by a train this morning -- it was well worth it! PS LoL thanks @hellomargaux @joesalinasfilms @doxin3 Paula and Michelle for coming down and checking out our in house private acoustic performance! #closeupfm."
"Coming soon to a tire near you... POT HOLES! Brought to you by the city of Little Rock"
