This might mean that Google will again come into competition with Microsoft, which acquired in-game advertising company Massive for about $200 million last year. Both Massive and Adscape specialize in placing dynamic advertisements within video games.
It’s a neat little idea, though, that, using the same account I use to purchase ad space in a search engine, I could also place advertisements within a video game, on radio, in print or (potentially) even on television. More on this as it develops…