Microsoft’s opposition campaign has taken a public turn after months of reporting that the company was using their PR firm to build opposition to the Google deal resulting in the launch of the Initiative for Competitive Online Marketplaces petition.
While the internet titans duke it out in the courts we are confident the acquisitions in this space will benefit media buyers by providing greater network reach, stronger ad serving technology, improved analytics and a more efficient and automated means of buying and optimizing media across multiple platforms.