To CES or not to CES?

CES2009“See Yourself In the Digital Economy” is the tagline for this year’s Consumer Electronic’s Show. Certainly, in a challenging economy, getting to Vegas can prove difficult and 2009 CES attendance will be down. Still, CES’s relevance continues to grow. More than just a “gadget show,” CES has become a mecca over the last few years, not only for consumers but for marketing and digital professionals as well. The four day convention provides a look at the platforms, technologies, and consumer behaviors that will be driving communication channels over the next year.  As the lab has discussed in its 2009 trends, understanding the opportunities in leveraging digital platforms, especially in an economic downturn, is a strategic imperative. Continue reading “To CES or not to CES?”