Mobile Accounts For 1/5 Facebook Ad Sales

It looks like Facebook is having more success monetizing mobile according to some figures from Kenshoo Social. According to the report, 1 in 5 dollars in ad spend goes toward mobile with a more costly CPC as well. Spend is predominantly on iOS tablets but Android dominates the smartphone market. Mobile display will satiate most brands for the time being, but expect the social Giant to deliver more mobile-specific ad products in the future. Check the one pager for the full results.