IPG Media Lab

Amazon Announces Online Currency

Amazon’s payment system just gained another method in Amazon Coins, an online currency designed to encourage Kindle Fire users to buy apps and in-app items.  When the currency is launched in May, Amazon will give away tens of millions of dollars worth of free Amazon Coins before enacting the standard purchase rate of 1 US Cent per coin.  While the purchase of Amazon Coins is a somewhat cumbersome process, perhaps it will make some Kindle owners feel more inclined to spend big on Farmville.

Exit mobile version