IPG Media Lab

Amazon Purchases Evi, Gets Into Voice Recognition

Amazon has acquired Evi, a voice recognition software company specializing in technology similar to Apple’s Siri, for $26 million.  This buy has fueled rumors of Amazon’s effort to create a smartphone, but is likely to also find a home on the Kindle Fire.  It will be interesting to see how the technology is applied and how it will affect Amazon’s market share in the mobile sphere.

Exit mobile version