IPG Media Lab

SocialBro Introduces Tweet Data

As far as Twitter analytics go, SocialBro is one of the more useful applications currently on the market. Now, though, the Spanish startup is taking a step towards offering data about Tweets themselves, rather than just people. It presents a graph that shows information about how your tweets have performed over time, and you can see the relative popularity of each Tweet in terms o Favorites, retweets, replies and more. You can adjust the data for date range, tweets and replies, and many other parameters. Because SocialBro is geared towards business-oriented Twitter users, the introduction of analytics for specific tweets makes it more attractive to the broad-based, social media marketing sphere. 

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