This week Walmart acquired analytics startup Inkiru, adding to its portfolio of capabilities in their Walmart Labs arm. The move will enhance their predictive analytics capabilities so they can improve site personalization and marketing efforts.
What makes this deal especially powerful is that Walmart has so much data to analyze, they serve as a great case study in the power of analytics.
Inkiru’s primary focus areas include New User Activation for e-Commerce, Credit Risk analysis and Customer Targeting.