IPG Media Lab

YouTube Plans Spotify For Music Videos

Read original story on Billboard.

YouTube, the number one destination for music is preparing a premium on-demand music video service that looks a lot like Spotify. With both free and premium models, users get access to a breadth of music that is organized by album and artist in a way that makes it a more lean back experience than YouTube currently offers. Amidst serious competition from Spotify and Pandora and a precedent of free services, can YouTube breakthrough the clutter?

 

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