IPG Media Lab

Why Piracy Surges In Times Of Sudden Demand

Since the sad news of Robin Williams’ untimely death broke, the Internet has been coping in its own ways. Amazon has seen a sharp rise in sales of DVD titles featuring the nationally beloved comedian. More interestingly, however, a large portion of the grieving Internet has turned to piracy in honor of the late Academy Award winner, highlighting how digital media can meet sudden spikes of demand. 

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