According to a report from Barclays Capital, if HBO offered its streaming service as a standalone online service, it could theoretically bring in $600 million of annual revenue for the premium channel. The analysis lays out a couple of different ways that HBO could this without angering its cable-provider partners, the major opponents of HBO selling its programming online. As the OTT market continues to rise, it might be time that HBO seriously consider meeting this popular demand.
Update 10/15/2014: HBO CEO Richard Plepler has confirmed the company plans to launch a “standalone, over-the-top” HBO Go subscription offering at some point in 2015.