IPG Media Lab

What Alibaba Is Courting Hollywood For

 Read original story on: AdAge

Armed with $25 billion from its historic IPO, Alibaba is now following the footsteps of Netflix and courting Hollywood for entertainment content to sell to Chinese consumers through its set-top boxes. Its founder Jack Ma is reportedly meeting with major Hollywood studios, including Lions Gate Entertainment Corp., Walt Disney Co., Paramount Pictures, Warner Bros., and Universal, seeking either rights to distribute U.S. film and TV at home, or investments in studio stakes.

 

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