Read original story on: Gizmodo
The growing power of ecommerce is bleeding into brick-and-mortar retail. Walmart has reportedly informed managers of its roughly 5,000 stores across the US that they can match prices with Amazon.com and other online retailers. As 21% of US respondents use a smartphone to research online in their purchase journey, according to Google’s consumer barometer, we expect more practices like this to be formalized in retail stores to combat the showrooming effect.