IPG Media Lab

Instagram Debuts Crucial New Features for Brands

Read original story on: AdWeek

After using Instagram as a digital billboard for years, brands on Instagram can now finally drive traffic to webpages of their choice via the new “Learn More” button unveiled yesterday, along with a new “Carousel Ad” feature that enables better storytelling through multi-image sliding.  These crucial new ad features signal a maturing Instagram, slowly growing into a more brand-friendly platform.

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