A new survey from Pew Research Center revealed some interesting insights into mobile user behaviors of US consumers.
Nearly one in five American adults now use mobile as primary source of Internet access, a group that, as the survey reveals, tend to skew younger, non-white, and lower income. Overall, 64% of US adults own a smartphone, but its usage varies by generation.
More than half of the US adults have used a smartphone to get heath information and handle online banking. This signals the great potential that mobile has to disrupt the healthcare and payment industries.
Texting, Internet browsing, and emailing rank among top features for mobile users across all age groups. Younger generations, however, show a clear inclination towards video and audio consumptions on smartphones.
Furthermore, the survey also uncovered some insights into smartphone owners’ emotional connection to their devices. As we pointed out in our Outlook 2015, mobile is ushering in a new era of intimate computing that brings the consumers both the Internet of Thrills (happy and grateful) and Peak Distraction (distracted and frustrated).
All charts from the Pew Research Center