Read original story on: Ad Week
Pinterest has been readying its ad sales programs since a year ago, consciously making its platform more brand-friendly. And earlier today, the company unveiled its first ads API for tech partners to help make posting more efficient and provide better measurement.
Moreover, the social scrapbook site is also launching a marketing program to help brands increase the amount of unpaid posts. Paid advertisers will be able to automate the buying of Promoted Pins in a new programmatic system, whose automation and sophistication will undoubtedly help Pinterest to woo brands and advertisers.