IPG Media Lab

YouTube To Back Its Biggest Stars For Original Series And Movies

KIEV, UKRAINE - MAY 21, 2014: Woman holding a brand new Apple iPad Air with YouTube logo on a screen. YouTube is the world's most popular online video-sharing website that founded in February 14, 2005

Read original story on: Deadline

As we reported last week, an increasing number of its most popular video creators are leaving YouTube for competing platforms and traditional media. And now YouTube seems to have found a solution to keep talent on board: the Google-owned company announced earlier today its plan to back original series by four of its best-known creators, Moreover, it is also teaming up with DreamWorks subsidiary AwesomenessTV to create several films featuring YouTube stars over the next two years.

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