Read original story on: The Next Web
Following the steps of fellow automakers BMW and Audi, Ford announced on Tuesday morning that its car-sharing service “go!drive” is out of beta and now open for public testing in London with 50 vehicles available at 20 locations across the city. The new service employs a pay-by-the-minute approach to pricing, including the fee for fuel and insurance. As more and more auto brands start to imitate Uber and start testing their own on-demand car rental services, it seems reasonable to envision a future in which car companies won’t just sell cars, but also rides, one trip at a time.