Almost a year ago, Facebook entered the ecommerce space with a test run of adding “buy buttons” in its sponsored posts. Now, the social network seems ready to dive deeper into ecommerce by building out shops within Facebook Pages, essentially mini retail sites that will bring entire shopping experience from product discovery to checkout inside Facebook.
Social ecommerce has been gaining tremendous momentum lately, as major sites like Pinterest, Twitter, Instagram, and YouTube all jumping to launch their own respective versions of the “buy buttons.” Just yesterday, Google officially unveiled its “Purchase on Google” feature, which will add e-retail options to its mobile search ads. As all social media site rush to monetization, we expect to see this kind of ecommerce integration continues to improve.
Source: Buzzfeed