What Happened
StubHub has teamed up with Uber to generate some cross-app synergy. Now event-goers will be able to book an Uber ride directly from StubHub’s mobile apps after purchasing tickets. Moreover, StubHub will also send out a timely notification two hours prior to the event to offer users a chance to conveniently request a ride. A similar partnership between Uber and Live Nation was also forged back in May to integrate the on-demand car service into the event-going experience by using Uber’s open API. Earlier this year, Uber announced a similar deal with Foursquare with the help of mobile deep-linking startup Button.
What Brands Should Do
Either through open API or third-party deep-linking solution, Uber is clearly working to put its service conveniently anywhere people may need it. Such an approach has certainly helped expand Uber’s reach, and it is something that most brands can learn from. The key here, though, is to figure out where your product or services are needed, whom your brand should be partnered with, and how to create a deep-linking solution that is user-friendly and efficient – all of which the Lab are happy to help you with. Come visit us if you need help understanding the ever-evolving mobile ecosystem and finding the suitable partnerships.
Source: Tech Times