IPG Media Lab

Why Some States Are Loosening Legislation Around Self-Driving Cars

Luxury sports car speeding on a highway at the sunset

What Happened
Legislators in California, Texas and Virginia are warming up to the autonomous car business by loosening regulations, as well as building research centers and testing facilities, all in a bid for the fast-growing industry, along with the new jobs and tax revenue that come with it.

What Brands Should Do
Legislation issues have long been a roadblock in the development of self-driving vehicles. Now that lawmakers are realizing its inevitability and are getting on board, the time is right for auto brands to seize the opportunity and leverage such new-found interest into concrete legislative benefits.

 

Source: New York Times

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