What Happened
Live-streaming platforms continue to diversify as Steve Chen, co-founder of YouTube, launched Nom, a livestreaming site for food shows. Similar to the way Twitch has enabled video gamers to broadcast themselves, Nom is aiming to provide a platform for anyone who loves to cook to showcase their culinary skills via live broadcasts and connect with others in the food community.
What Brands Need To Do
Following Facebook’s official launch of Live Video at the end of January, live-streaming has been in the media spotlight and getting brands interested in trying out this emerging medium. In fact, a recent research from Brandlive found that 44% of companies have created live video content in 2015. With the launch of Nom, QSRs, cooking equipment makers, and other food-related brands gain a great new channel that they can reach targeted audience with sponsorships and branded content.
To read more on how brands can reach viewers on OTT streaming platforms with branded content, please check out the Appified TV section in our Outlook 2016.
Source: VentureBeat