Vimeo-owned Cameo App Looks To Music

Cameo, the video-creation app recently acquired by Vimeo, just got its biggest update yet, with a deep Vimeo integration and a shifted focus onto music discovery. This update brought a complete overhaul of its interface, including a whole new soundtrack browser, genre sorting and an interactive preview feature. As the short-form video apps continues to be dominated by Twitter-backed Vine and Facebook-owned Instagram, this update of Cameo comes as a smart pivoting effort to differentiate itself from the rest. In order to compete with the market leaders, smaller companies could certainly use such branding strategy to help establish their products in this increasingly fractured market.