There have been some great steps forward for Digital OOH this month, especially for video networks. The first bit of good news came from the Out-of-Home Video Advertising Bureau (OVAB) which released the highly anticipated Audience Metrics Guidelines during the sold out Digital Media Summit: Focus on Digital OOH in NYC at the end of October.
As Media Week notes, despite the fact that DOOH is a $1.3 billion business, the platform “has lacked a common language to be considered in media plans along with traditional media. The guidelines are designed to change the medium’s status in the planning process.” Continue reading “$1.3 billion business wants R-e-s-p-e-c-t”
Thomson’s Premier Retail Networks, Inc. (PRN), a.k.a. the big guys in in-store video advertising networks, and Conde Nast Publications announced this month a programming agreement to produce custom content for display on PRN’s Checkout TV network in supermarkets nationwide.
In collaboration with Bon Appetit, PRN is producing nine weekly episodes featuring cooking tips from Bon Appetit.com, ranging from Taco Parties and Easy Ice Cream Desserts, to Creative Salads. These savory tidbits run on eye-level checkout screens after a preview of the upcoming episode of Food Network’s, “The Next Food Network Star.” (The show also features an episode in which one of the challenge prizes is an editorial feature in Bon Appetit). Conde Nast has high hopes after last summer’s successful PRN promotion, which PRN says resulted in a 20% sales lift at checkout for Bon Appetite’s featured Summer BBQ issue. This year, the campaign includes an additional push to the Bon Appetit Website. Continue reading “Savory infotainment leads to sales lift”