IPG Media Lab & Peel Present Innovations In Cross-Screen Targeting: A Case Study

IPG Media Lab partnered with Peel — the remote control app that drives TV ratings.
Key questions of the study:

  • How does the effectiveness of TV and mobile advertising compare across branding metrics? Is either more successful at driving consumers to take action?
  • What’s the benefit, if any, of re-targeting consumers on mobile devices based on their past exposure to TV advertising?
  • Does frequency of exposure play a role?

Download The Study

Flurry & IPG Lab Media Trial: TV Viewing Vs Tablet

IPG Lab and Flurry conducted behavioral focus groups with tablet video watchers. Left alone in our living room, hidden video cameras show that participants watch tablet video very differently than TV, even taking the tablet with them on trips to the kitchen instead of waiting for an ad break, as our TV watchers did. Hear our participants give their opinions on tablet video first-hand, and see it through their eyes via a video camera embedded in their eye-glasses.