There have been some great steps forward for Digital OOH this month, especially for video networks. The first bit of good news came from the Out-of-Home Video Advertising Bureau (OVAB) which released the highly anticipated Audience Metrics Guidelines during the sold out Digital Media Summit: Focus on Digital OOH in NYC at the end of October.
As Media Week notes, despite the fact that DOOH is a $1.3 billion business, the platform “has lacked a common language to be considered in media plans along with traditional media. The guidelines are designed to change the medium’s status in the planning process.” Continue reading “$1.3 billion business wants R-e-s-p-e-c-t”
