Over the five days of this year’s SXSW Interactive, the Lab team produced a prolific amount of original reports, recaps, and trend round-ups, all listed below for quick indexing or catching up.
Download our recap deck here.
Every year, the IPG Media Lab attends SXSW in Austin, Texas, to meet promising startups and attend interesting panels in order to monitor developing media trends. This year, we noticed two key themes: personalization and immersion, both led by the proliferation of mobile devices and aided by other emerging interfaces. And brands can leverage these trends into a deeper connection with their audience, but only if they know how.
To learn more about the trends we saw at SXSW 2015, download our recap deck here.
Rounding out our SXSW coverage this year, here is the Lab’s pick for the coolest stuff we saw in the past few days at SXSW Interactive:
- Friskies’ Bacon Flavored Cat Food
Friskies showcased their new bacon-flavored cat food with their “Haus of Bacon”, where guests played with famous felines like Grumpy the Cat, enjoyed cat portraits made from bacon, dry cat food, and Friskies packaging.
- CW Promotes iZombie With Edible 3D-Printed Brains
To promote the new comedy series, iZombie, CW, and Buzzfeed partnered to host a launch party where attendees were offered 3D-printed candy with varying flavors based on their pre-scanned brainwaves.
- Equinox Integrates Digital Data Into Class
Equinox integrated digital data shown in the form of games to encourage action in their new fitness classes. The instructor is able to monitor all data on an iPad-equipped bike and participants are able to view the data on a mobile app to track their progress and set goals.
- Yahoo’s On-Demand Passwords
Yahoo released an on-demand sign in option available in the United States. Once opted in, the Yahoo user will receive a unique password right to their mobile phone each time they’re ready to sign in.
- Yoga Replaces Coffee and Happy Hour
This year Yoga took over the usual coffee meetings and happy hours as the dominating way to socialize with potential clients. Brands like Swarovski and Misfit participated in a “Digital Detox”. Similarly, Pandora hosted Hip Hop Yoga, and Yahoo Health offered a morning reboot session with CorePower Yoga.
- GE Tracks Brainwaves During BBQ Tastings
General Electric’s research arm set up 12-foot tall sensor-laden BBQ smoker and a BBQ tasting room called “Brain on BBQ”, where SXSW-goers can taste a variety of barbecued items while wearing EEG headbands to track how their brainwaves changes.
We interviewed Mike Dudas from Button to see how their deep links work to facilitate connection between mobile apps and grow its ecosystem of connected on-demand services.
Michael Africk, co-founder and CEO of InMoji, demonstrated how their clickable emoji and stickers can help brands form connection and build engagement with users of messaging apps, as well as sharing some updates on what’s in store for InMoji.
Watch founder/CEO of VR content network LittlStar Tony Mugavero talk about how they are bringing panoramic videos into consumer-facing virtuality content, as well as how brands can leveraging that into experiential marketing.
We caught up with Christian Brucculeri, CEO of SNAPS, at SXSW to learn about how their branded emoji keyboards can boost audience engagement in messaging apps and help brands conquer the mobile space.
We caught up with eyeQ CEO Michael Garel at SXSW to talk about how at-shelf engagement can help brands stand out and better understand shopper behaviors.
Here comes the wearable to power all wearables–Matthew Stanton from SolePower tells us about the portable power solution that turns your steps into power for mobile devices.
Hear Cameron explain how the Snowshoe Stamps can provide a user-friendly tactile alternative to QR codes to help brands link up physical items with digital assets, and turn that touch into measurable intimacy.