We talked with Mark Schulze from Clover about their newest offerings in mobile payment, as well as the changes in consumer behaviors that shift towards new “chip-and-PIN” cards may bring.
Tag: SXSW 2015
The Trigger SXSW: Daniel Rubin, ZutaLabs
We caught up with Daniel Rublin to talk about the ZutaLabs’ Zuta Pocket Printer, a Roomba for printing, and how portable printers linked with mobile phones can revolutionize the way we print.
The Trigger SXSW: Daniel Rubin, ZutaLabs
We caught up with Daniel Rublin to talk about the ZutaLabs’ Zuta Pocket Printer, a Roomba for printing, and how portable printers linked with mobile phones can revolutionize the way we print.
SXSW 2015: Highlights From The Keynotes
Every SXSW Interactive features notable speakers on provocative topics, this year spanning everything from ride sharing to “mind clones.” We’ve identified three important themes for marketers:
- Empathetic design takes center stage
Paola Antonelli, senior curator for MoMA, kicked off her keynote on the future of design with a shout-out to the rise of empathetic design. A user-centered design approach that focuses on the user’s feelings toward a product, empathy-driven design can provoke emotion, influence user behavior, and create strong connection. Paired with the right metrics, it can generate measurable intimacy that brands can benefit from. - Ride sharing on the rise
Logan Green, co-founder and CEO of Lyft, was reluctant to talk much about his major competitor Uber, but he did have a lot to share about his vision for the future of driving. He believes that the spreading practice of ride sharing has enabled more affordable, reliable and memorable transportation while boosting the local economy, and that on-demand car services like Lyft will make car ownership “unnecessary” in the future. - Mobile reigns supreme
Directly or indirectly, all five presenters this year touched on the impact of the ubiquitous connectivity aided by mobile devices. For instance, the first thing highlighted by Astro Teller, head of Google[x], was the recent success of its Loon project, in which Google has tested high-altitude balloons to provide Internet access to rural and remote areas. The paramount challenge for brands in this “mobile age” will be how to gracefully capitalize on the connection established by smartphones and wearable devices.
The Trigger SXSW: Scott Broock, Jaunt
There has been a lot of buzz around virtual reality, and Scott Broock is here at SXSW to tell us what Jaunt is up to, explaining what their platform can aid VR content creation, as well as what he thinks of the future of VR technology.
The Trigger SXSW: Scott Broock, Jaunt
There has been a lot of buzz around virtual reality, and Scott Broock is here at SXSW to tell us what Jaunt is up to, explaining what their platform can aid VR content creation, as well as what he thinks of the future of VR technology.
The Trigger SXSW: Andreas Birnik, CreoPop
Hear Andreas from CreoPop talk about the future of 3D printing, starting with their portable 3D printer, as well as its possible integration into storytelling.
The Trigger SXSW: Dror Oren, Kasisto
We caught up with Dror from Kasisto about how their mobile-based platform is improving the banking experience using voice command, and how brands can leverage that into contextual marketing.
The Trigger SXSW: Noel Geren, Sprinkl
The connected lawn is here. We talked with Noel from Sprinkl about their sensor-based smart sprinkler system, as well as where he sees the connected home trend is going.
SXSW 2015: The Six Most-Talked About Digital Brand Activations
As our time here at the legendary interactive festival winds down, here is a look back at the 10 most talked-about brand activations:
- Studio uses Tinder to promote Ex Machina
Some festival-goers using Tinder were matched with Ava, a 25-year-old Tinder bot created to promote Alex Garland’s sci-fi thriller Ex Machina, which premiered at SXSW.
- Meerkat breaks out
FOMO is never higher than during SXSW, making this live-streaming app the perfect way to instantly drop in on celebrities, founders, and brands during the festival.
- Mophie uses St. Bernards to search and rescue owners with near-dead devices
Through a partnership with the St. Bernard Rescue Foundation, nine full-size dogs and three puppies were used to deliver Mophie chargers—stored inside brandy barrel necklaces—to attendees in dire need of a charge.
- Lyft integrates One Touch PayPal into its interface
As part of a promotional campaign during SXSW, riders who paid with PayPal received a $5 discount on their first ten rides as well as a chance to hitch a ride in a Ferrari 458 Italia, 1963 Bentley, Tesla Model S, or another noteworthy ride.
- Game of Thrones allows attendees to create digital art
GoT encouraged attendees step on a stage, grab a (wooden) sword, and then go nuts on digital targets.
- USA Networks leverages beacons at SXSW for the “Mr. Robot” premiere
The network created custom beacon alerts at various locations through the official SXSW app, rewarding festival-goers with free food and drinks, courtesy of “Mr. Robot.”
