Transit venues are a great place to reach consumers on the go. They are also one of the first DOOH areas our agencies have expressed interest in exploring.
Marketers are familiar with the successful campaigns associated with targeting traditional commuter audiences and see digital as a way to pump it up-a-notch, making their message more dynamic and exciting. Each venue is unique in audience and scope and offers its own targeting advantages. Here are a few of the most interesting opportunities for DOOH in transit venues (after the jump): Continue reading “Out of home and on the move”