IPG Media Lab

Constant Content POV: Hacking Cameras For Brands

Smile, you’re (probably) on camera.

Security cameras were everywhere at CES 2014—and not just to keep an eye on the participants. Cameras have become a key component of the connected home, allowing people to visually check in while they’re away. As a result, we’re creating, storing, and starring in more image-based content than ever.

See the report below for leading examples of how brands are using cameras to connect with audiences in new ways.

Download the full report

 

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