This year’s Mobile World Congress featured three key trends:
Beacons – Enabling mobile devices to detect close-range proximity to specific in-store or out of home locations.
Connected Car – Many car companies are focusing on the mobile phone as the “brain” of the connected car.
Wearable Computing – A variety of companies are pushing smart watches, smart glasses, wearable GPS trackers, and other quantified self devices.
Download the full report below to learn about the most significant developments at Mobile World Congress as they relate to changing consumer behavior and audience-based solutions.