Apple’s latest product launch may have slipped under your radar. On January 31, Apple updated its Developer documentation to include reference to new “easy-to-read links to your app…which use the AppStore.com base URL plus a specific form of your app or company name.” This announcement was unusually subtle for Apple, but was noticed widely during the Super Bowl ad for the new Star Trek movie, which pointed viewers to AppStore.com/StarTrekApp. Vanity URLs will be issued to new apps by Apple, without the option for developers to configure them, and direct conflicts will be resolved by leading common extensions to a search page.
Tag: super bowl
Best Super Bowl (ad campaigns) ever?
NFL football fans were treated to a Super Bowl game for the ages last night. The Steelers and Cardinals battled to a thrilling finish that some are calling “the best Super Bowl ever.â€Â The time outs and game breaks feature a second high stakes game, the Super Bowl of Advertising. At $3mm dollars per :30 second spot brands and agencies are investing heavily to connect with the 95.4 million viewers that will help determine the future success or failure of new products and offers.   The marketing and advertising press covers the brands sponsoring the game with as much vigor and hype as the sporting event.
In addition to the annual USA Today Super Bowl Ad Meter other companies continue to publish new measures that speak to the success of Super Bowl ad efforts in other terms.
