Mediabrands Worldwide, Inc. (“Mediabrands” or “IPG Medibrands”) respects your concerns about privacy. This Privacy Notice describes the types of information collected through the IPG Mediabrands (“we, our or us”) website (at ipglab.com) (“Site”) and through the advertising services provided by its division Mediabrands Data & Technology (“MBD&T”). This Notice also describes how such information is used, shared with others, retained and protected, and how individuals can contact us about our privacy practices and to exercise their rights.
Information Collection and Use
Personal Information You Provide to Us through our Site
We may collect and store personal information that you choose to voluntarily provide to us when you email us by clicking our email address hyperlinks on our Site. We use the information you provide to respond to your request or question.
Information We Collect by Automated Means
Through the Services offered by MBD&T: MBD&T provides specialized analytics services and tools that help make online advertising more relevant and for ad delivery and reporting services, such as audience discovery, measurement and activation abilities, campaign performance analytics and the creation and review of digital audience data, social media insights and audience insights. In providing its services, MBD&T receives pseudonymized personal information of consumers. Pseudonymized data is information from which identifying characteristics have been replaced with a pseudonym (a value that does not allow the individual to be identified directly).
MBD&T licenses pseudonymized demographic and behavioral information from third parties (e.g., data sellers) to assist clients serve online advertisements to their existing customers or to consumers who have particular demographic or behavioral characteristics similar to existing client customers. Such third parties are responsible for determining the legal basis for their processing if required by applicable law. This demographic and behavioral data is sent to a third party service provider who hosts the data on behalf of MBD&T, and who matches the data with personal information sent by clients about their customers to the third party host. The third party host sends randomly generated unique identifiers corresponding to match consumers to MBD&T (“MBD&T IDs”), together with some contextual information. For example, grouping the MBD&T IDs into existing owners of a client product and those who are not.
MBD&T matches the MBD&T IDs against pseudonymized demographic and behavioral data to evaluate and build audience segments and create a refined set of MBD&T IDs. These audience segments will be used to deliver relevant advertising tailored to Consumers’ interests, making recommendations and analyzing users. MBD&T then sends the refined MBD&T IDs to the third party host who converts the refined MBD&Ts to identifiers that it sends to technology partners (such as advertisement distributors, media companies, advertising agencies and advertising sponsors) to serve online advertisements.
MBD&T also receives pseudonymized personal information relating to consumers from business partners (e.g., ad servers and demand side platforms) to enable MBD&T understand consumers’ engagement with an online advertisement (if they viewed it or clicked on it) or other relevant interactions (e.g., products purchased), to help measure and report on the digital campaigns run by clients.
Through our own Site: We are committed to making your online experience with our Site informative and relevant. To achieve this, we collect information by automated means when you visit our Site, such as the your device IP address, domain name, identifiers associated with your devices, device and operating system type and characteristics, web browser characteristics, clickstream data, referring URLs, your interactions with the Site (such as the web pages visited, links you click and features you use) and dates and times of Site visits. By collecting this information, we learn how to best tailor this Site to our visitors.
We collect information by various automated means on our Site, as explained below.
Cookies and Web Beacons.
A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. We and our third-party service providers may use beacons or pixels in emails to help us track response rates, identify when our emails are accessed or forwarded, and for other purposes listed below.
These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with the Site; (3) tailor the Site around your preferences; (4) measure the usability of the Site; (5) understand the effectiveness of our communications; and (6) otherwise manage and enhance the functionality of the Site.
To the extent required by applicable law, we will obtain your consent before placing cookies or similar technologies on your computer. You may adjust your cookie settings at any time by clicking here. Additionally, you can stop certain types of cookies from being downloaded on your computer by selecting the appropriate settings on your web browser. Most web browsers will tell you how to stop accepting new browser cookies, how to be notified when you receive a new browser cookie and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org. The Site is not designed to respond to “do not track” signals received from browsers. Please note that, without cookies or other automated tools, you may not be able to use all of the features of the Site.
Third-Party Web Analytics Services
We do not sell or otherwise disclose personal information we collect about you, except as described herein or otherwise disclosed to you at the time the personal information is collected.
We may share information provided by our visitors to Mediabrands’ Site with our service providers who perform services on our behalf, such as hosting this Site or data analytics, for the purposes described in this Privacy Notice. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.
We may share information collected by automated means through the services offered by MBD&T with our clients after processing for reporting purposes, to run insights and analysis, to help clients understand how their brand is perceived by consumers and to advise clients on media planning. We may also share such information with our affiliates to perform analytics, or with our technology partners (such as advertisement distributors and media companies) to deliver relevant ads tailored to individuals’ interests.
In addition, we may disclose information about you as required by law, regulation of legal process (such as a court order or subpoena), in response to requests by law enforcement authorities or other government officials, to protect or defend our legal rights, or in order to investigate, prevent or take action regarding illegal activities, suspected fraud, or violations for our Terms and Conditions for using this Site or other applicable policies. We also reserve the right to transfer personal information we have about you in the event that we sell or transfer all or a portion of our business assets (including in the event of a reorganization dissolution or liquidation).
The security of information is important to us, and we maintain reasonable administrative, technical and organizational measures designed to protect the personal information we may collect. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and us or the information stored on our Site is absolutely secure.
Links to Other Websites
Mediabrands’ Site may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly encourage you to review to better understand their procedures for collecting, using and disclosing personal information. We are not responsible for the content of the linked websites, any use of these sites, or the privacy practices of these sites.
Our Site is not intended for children and we do not knowingly solicit personal data from or communicate with children under the age of 16. Further, this Site is not intended for incapacitated persons, and we do not knowingly solicit personal data from individuals who are incapacitated. If you become aware that your child, any child under your care, or a person otherwise not able to provide valid consent has provided us with information without a parent or guardian’s consent, please contact us as described below.
We may transfer the personal information we collect about you to recipients (including our subsidiaries and affiliates, and third party service providers) in countries other than in which the information originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in this Privacy Notice.
Your Rights and Choices
We offer you certain choices in connection with the personal information we collect about you, such as how we communicate with you. To update your preferences or submit a request, please contact us as indicated in the “How To Contact Us” section of this Privacy Notice. In addition, you can tell us at any time not to send you marketing communications by email by clicking on the unsubscribe link within the marketing emails you receive from us or by contacting us as indicated below.
Subject to applicable law, you have the right to (1) request access to the personal data we maintain about you, (2) request that we update, correct, amend, erase or restrict the information, or exercise your right to data portability, by contacting us as indicated below. Depending on your location, you may have the right to file a complaint with a government regulator if you are not satisfied with our response. Where provided by law, you may withdraw any consent you previously provided to us or object at any time to the processing of your personal information on legitimate grounds relating to your particular situation, and we will apply your preferences going forward. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to your information. To the extent permitted by applicable law, a charge may apply before we provide you with a copy of any of your personal information that we maintain.
Other Online Services and Third-Party Features
The Site may provide links to other online services and websites for your convenience and information, and may include third-party features such as apps, tools, widgets and plug-ins (e.g., Facebook, Instagram, Twitter and LinkedIn buttons). These services, websites, and third-party features may operate independently from us. The privacy practices of these third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, Mediabrands is not responsible for these third parties’ information practices.
Retention of Personal Information
To the extent permitted by applicable law, we retain personal information we obtain about you as long as (1) it is needed for the purposes for which we obtained it, in accordance with the provisions of this Privacy Notice, or (2) we have another lawful basis for retaining the data beyond the period for which it is necessary to serve the original purpose for collecting the data.
If you have any questions about this Privacy Notice or our privacy practices, please feel free to email us at [email protected] or write to us at:
100 West 33rd Street
New York, NY 10001
Attn: Chief Data Strategist
Changes to this Privacy Notice
We reserve the right to change or add to this Privacy Notice from time to time and will post any revisions on this Site. We will indicate at the bottom of the Privacy Notice when it was most recently updated. We encourage you to check back often to review the latest version.
Privacy Notice Effective Date: July 9, 2018