Apple Hardwares

Brace Yourself – Apple Pay Is Coming On Monday

IPG Lab
October 16, 2014

We’ve known about Apple Pay since its grand introduction at the last Apple event, but that doesn’t make Apple Pay’s official release any less exciting. If anything, some new developments […]

Lab’s Latest

Sign up for our newsletter

IPG Media Lab is where marketers and our agencies go to discover and learn about their future

Why The Release Of OS Yosemite Will Boost iOS 8 Adoption

IPG Lab
October 16, 2014

Apple today announced that its newest entry in OS X is set for official release today. First revealed at Apple’s WWDC back in June, the much-anticipated OS X Yosemite boasts […]

Event Recap: Transit Wireless Brings Connectivity to NYC Subway

Ari Lipsitz
October 17, 2014

IPG Media Lab visited Transit Wireless’ press conference event today, during which they announced the launch of Phase II of its plan to bring mobile connectivity to the New York […]

MasterCard Develops NFC Card With Fingerprint Sensor

IPG Lab
October 17, 2014

Source: Engadget MasterCard, one of the major Apple Pay partners, has built its own plastic card with a built-in fingerprint sensor and NFC chip. Made in partnership with biometric tech […]

Twitter Is Bringing Audio To Your Feed

IPG Lab
October 17, 2014

Source: ReadWrite Instead of reading, you can now listen to your Twitter feed. Well, not all of it—just the tweets that include Twitter Audio Card, a new feature that lets […]

CBS To Offer Standalone Streaming Service

IPG Lab
October 16, 2014

Source: The Verge Following HBO’s announcement offering standalone HBO GO yesterday, CBS is launching a streaming service. Dubbed CBS All Access, the service will be available for $5.99 per month, and allows […]

Will.i.am Unveils 3G-enabled Smart Wristband Puls

IPG Lab
October 16, 2014

Source: Engadget At Dreamforce 2014, Black Eyed Pea’s Will.i.am just unveiled the Puls, a smart wristband that can send texts and emails or take phone calls thanks to a mirrored […]

ComScore Survey Reveals Interesting Netflix Stats

IPG Lab
October 15, 2014

Source: Adweek Data measurement company ComScore released a report on digital viewership trends gleaned from a survey of 1,159 users, revealing some interesting insights about Netflix and the OTT industry. Dominance […]

Siri, Cortana, and Google Now: Who Is The Smartest?

IPG Lab
October 15, 2014

Source: ReadWrite Google Now, Siri, and Cortana were each given 3,000 voice queries in a new study to compare the capability of these three major voice-activated AIs. Google Now emerged […]

Find Out Where Amazon Is Opening Two More Pop-ups

IPG Lab
October 15, 2014

Source: LA Times Following last week’s announcement of its first-ever brick-and-mortar store in Midtown Manhattan, Amazon is now planning pop-up stores in San Francisco and Sacramento, California, next week for the holiday […]

What To Expect From Tomorrow’s Apple Event

IPG Lab
October 15, 2014

By now, you probably know about Apple’s live event tomorrow. But after September’s double punch of the Apple Watch and iPhone 6 (and Plus), how will the Cupertino company attempt […]

On Trend: Blame It On The Third-Party Service

IPG Lab
October 14, 2014

Here’s the newest budding “trend” in the tech industry: when your app gets hacked and users’ privacy compromised as a result, don’t take the blame, but point your finger at […]

The Three Challenges Programmatic TV Advertising Faces

IPG Lab
October 14, 2014

Source: Digiday Programmatic TV advertising refers to the data-driven automation of audience-based advertising transactions. Following the gradual proliferation of programmatic ad buying on digital platforms, TV seems like the next […]

The French To Tweet Each Other Real Money Soon

IPG Lab
October 13, 2014

Groupe BPCE, the second largest bank in France, is set to announce a new service that will let their customers send money over Twitter, according toReuters. It’s unclear exactly how […]

Netflix Will Cost More If You Watch On 4K TV

IPG Lab
October 13, 2014

If you’re a proud owner of a 4K TV, take note: Netflix is now charging a premium of $11.99 per month for access to 4K (also called Ultra HD) streaming […]

You Can Now See A Doctor On Google

IPG Lab
October 13, 2014

Sinking its teeth deeper into eHealth, Google is now testing a new feature in its Google search results that prompts users searching for clinical symptoms to connect with a doctor […]

London Zoo’s Now Using Leftover TV Signals To Livestream Cute Animals

IPG Lab
October 10, 2014

The Zoological Society of London has teamed up with Google to use TV white spaces (vacant frequencies in the TV spectrum) to livestream footage of selected zoo animals on YouTube. […]

Tesla Unveils “The D”, The Super Car With Autopilot

IPG Lab
October 10, 2014

Earlier today, Tesla Motors’ CEO Elon Musk introduced a new dual-motor, all-wheel-drive version of its existing Model S sedan. More than just an update, the new D series features an […]

Event Recap: ESL One New York DotA 2 Championship

Richard Yao
October 10, 2014

With Amazon’s billion-dollar acquisition of video gameplay-streaming platform Twitch, competitive video gaming, often called “eSports”, has matured into a multi-billion industry. And today, we experienced this phenomenon firsthand at ESL […]

We Won A Smarties Award!

October 9, 2014
trutower.com

Amazon To Open Its First Physical Store In NYC

October 9, 2014
online.wsj.com

Skype And StumbleUpon Gone Chatty

October 9, 2014
theverge.com

Sector Spotlight: Quantified Health

Ari Lipsitz
October 9, 2014

One of the more interesting segments of the Quantified Self ecosystem involves health tracking. As platforms like Apple’s Healthkit and Google Fit begin to outline the new marketplace, Quantified Health […]

BuzzFeed Ventures Into Ecommerce-enabled Content

October 8, 2014
blogs.wsj.com

Why FitBit Chose Not To Support Apple’s HealthKit, For Now

October 8, 2014
9to5mac.com

Loading more posts...