IoT #12: All About Beacons

Lord & Taylor Expanding In-Store Beacon Program Nationwide

IPG Lab
October 23, 2014

 Read original story on: Street Fight After testing in-store beacon technology in ten locations across the U.S. and Canada with positive feedbacks, Lord & Taylor now plans to expand the pilot […]

Lab’s Latest

Sign up for our newsletter

IPG Media Lab is where marketers and our agencies go to discover and learn about their future

Vistar Media Teams Up With AirSage To Mine Carrier Data

IPG Lab
October 23, 2014

Read original story on: Street Fight Vistar, a digital out-of-home startup, wants to use their data to map of consumer behavior in the real world. Through a partnership with AirSage […]

What Alibaba Is Courting Hollywood For

IPG Lab
October 23, 2014

 Read original story on: AdAge Armed with $25 billion from its historic IPO, Alibaba is now following the footsteps of Netflix and courting Hollywood for entertainment content to sell to Chinese consumers through its […]

Twitter’s Audacious Plan To Eliminate Passwords And Infiltrate Other Apps

IPG Lab
October 22, 2014

Read original story on: The Verge Today at its first mobile developer conference in four years, Twitter announced two new ambitious products. First: it is releasing a new software development […]

Nielsen Partners Up With Adobe For Cross-Platform Measurement

IPG Lab
October 22, 2014

Read original story on: MediaPost Adobe and Nielsen have announced a strategic partnership to build and support a cross-platform system for measuring online TV, video and other digital content across […]

Whole Foods Jumps In On Pro-Social Marketing

IPG Lab
October 22, 2014

Read original story on: NYTimes On Monday, Whole Foods introduced its first national brand marketing campaign, proclaiming that the national grocer provides value to shoppers through the eco-friendly standards it follows […]

Google Addresses Security Concerns with Physical USB Key

IPG Lab
October 21, 2014

Read original story on: Lifehacker With news of security breaches popping up everyday (this week so far: credit card breach at Staples stores and targeted phone system hacking), strengthening digital security […]

Apple Pay Update: Banks Are Racing To Be The Default Card

IPG Lab
October 21, 2014

Read original story on: The Verge With Apple Pay officially going public yesterday, banks and credit card companies are now in a tight race to be the first ones you load […]

Is TV Advertising About To Change Forever?

IPG Lab
October 21, 2014

Read original story on: AdAge As we reach the tipping point over whether broadcast ad budgets will start shifting to digital video, the answer seems to be a resounding yes. With cable […]

The Trigger
October 21, 2014

How Apple Pay Could Bring Competitive Edge To iAd

IPG Lab
October 20, 2014

Source: Digiday To nobody’s surprise, Apple Pay will soon be integrated into iAd, Apple’s mobile ad network. According to reports, the updated iAd mobile ad network will feature Apple Pay in […]

Obama Signs Initiative To Speed EMV Card Adoption

IPG Lab
October 20, 2014

Read original story on: Ars Technica Last Friday, President Obama signed an initiative to help speed the adoption of more secure credit cards in the US. The initiative, nicknamed “BuySecure,” will require credit […]

Look Out: A Microsoft Wearable Is Coming Soon

IPG Lab
October 20, 2014

Read original story on: Forbes Microsoft is reportedly set to launch a wearable device soon. The gadget is a fitness-focused smart watch that will track vitals and work across different mobile […]

Event Recap: Transit Wireless Brings Connectivity to NYC Subway

Ari Lipsitz
October 17, 2014

IPG Media Lab visited Transit Wireless’ press conference event today, during which they announced the launch of Phase II of its plan to bring mobile connectivity to the New York […]

MasterCard Develops NFC Card With Fingerprint Sensor

IPG Lab
October 17, 2014

Read original story on: Engadget MasterCard, one of the major Apple Pay partners, has built its own plastic card with a built-in fingerprint sensor and NFC chip. Made in partnership with […]

Twitter Is Bringing Audio To Your Feed

IPG Lab
October 17, 2014

Read original story on: ReadWrite Instead of reading, you can now listen to your Twitter feed. Well, not all of it—just the tweets that include Twitter Audio Card, a new feature […]

CBS To Offer Standalone Streaming Service

IPG Lab
October 16, 2014

Source: The Verge Following HBO’s announcement offering standalone HBO GO yesterday, CBS is launching a streaming service. Dubbed CBS All Access, the service will be available for $5.99 per month, and allows […]

Will.i.am Unveils 3G-enabled Smart Wristband Puls

IPG Lab
October 16, 2014

Read original story on: Engadget At Dreamforce 2014, Black Eyed Pea’s Will.i.am just unveiled the Puls, a smart wristband that can send texts and emails or take phone calls thanks to […]

Brace Yourself – Apple Pay Is Coming On Monday

IPG Lab
October 16, 2014

We’ve known about Apple Pay since its grand introduction at the last Apple event, but that doesn’t make Apple Pay’s official release any less exciting. If anything, some new developments […]

Why The Release Of OS Yosemite Will Boost iOS 8 Adoption

IPG Lab
October 16, 2014

Apple today announced that its newest entry in OS X is set for official release today. First revealed at Apple’s WWDC back in June, the much-anticipated OS X Yosemite boasts […]

Apple Unleashes New iPads and More

IPG Lab
October 16, 2014

As speculated, the focus of today’s Apple event turned out to be hardware updates: from new iPads to an updated Mac Mini and redesigned iMac desktops, Apple’s product lineup got […]

ComScore Survey Reveals Interesting Netflix Stats

IPG Lab
October 15, 2014

Source: Adweek Data measurement company ComScore released a report on digital viewership trends gleaned from a survey of 1,159 users, revealing some interesting insights about Netflix and the OTT industry. Dominance […]

Siri, Cortana, and Google Now: Who Is The Smartest?

IPG Lab
October 15, 2014

Source: ReadWrite Google Now, Siri, and Cortana were each given 3,000 voice queries in a new study to compare the capability of these three major voice-activated AIs. Google Now emerged […]

Find Out Where Amazon Is Opening Two More Pop-ups

IPG Lab
October 15, 2014

Source: LA Times Following last week’s announcement of its first-ever brick-and-mortar store in Midtown Manhattan, Amazon is now planning pop-up stores in San Francisco and Sacramento, California, next week for the holiday […]

What To Expect From Tomorrow’s Apple Event

IPG Lab
October 15, 2014

By now, you probably know about Apple’s live event tomorrow. But after September’s double punch of the Apple Watch and iPhone 6 (and Plus), how will the Cupertino company attempt […]

Loading more posts...