Attention Video 1

The Trigger
January 13, 2015

Lab’s Latest

Sign up for our newsletter

IPG Media Lab is where marketers and our agencies go to discover and learn about their future

CES 2015: The Lab’s Top 11 Picks

IPG Lab
January 6, 2015

Our first day of scouting in Las Vegas is coming to a close, and we’ve already been exposed to hundreds of intriguing products and services. So far, the ones we’re […]

Event Recap: WeWork Labs Demo Day

Ari Lipsitz
January 30, 2015

Wednesday’s WeWork Demo Night was all about fashion tech. Judges from BuzzFeed Style, Woodies Clothing, College Fashionista and FirstMark Capital reviewed pitches, and picked ladies’ performance undergarment stars Dear Kate as […]

Event Recap: Three Key Themes from AdClub’s Measurement: Now

IPG Lab
January 30, 2015

On Thursday, the Lab attended the New York Ad Club’s Measurement: Now, a half-day event dedicated to data tracking and responding to the consumer journey. Three key themes emerged from […]

Apple Watch

What’s Next For Apple

January 29, 2015

snapchat_hq_3x2

Snapchat Experiments With Original Web Series

January 29, 2015

'Noel De Geek' : Press Preview At Cite des Sciences Et De L'Industrie In Paris

Sony Adds Spotify Integration

January 29, 2015

Superbowl

Here’s How Marketers Are Using Mobile At This Super Bowl

January 28, 2015

cloud privacy

Beware Of The Privacy Threats Posed By IoT Devices

January 28, 2015

apple profit

By The Numbers: A Stats Breakdown Of Apple’s Monster Quarter

January 28, 2015

apple pay 1m

Why Loyalty Programs Are The Next Step for Mobile Payment

January 27, 2015

Twitter old

Twitter Adds Group Messages And Video Uploads: Is It Too Late?

January 27, 2015

Beacons

How Beacons Can Help Link In-Store Behaviors To Online Ads

January 27, 2015

Ecommerce

3 Reasons Why Startups Are Succeeding In Online Retail

January 26, 2015

Dark social

Why Dark Social Matters To Brands

January 26, 2015

Wifi Flip Phone

Cablevision Launches WiFi-Only Mobile Service: Will It Work?

January 26, 2015

zuckerberg_3x2

How Facebook Is Using Real-time Targeting In Super Bowl Ads

January 23, 2015

Vimeo VOD

Vimeo Debuts New VOD Network For Web Publishers

January 23, 2015

Screen Shot 2015-01-23 at 5.47.04 PM

Why Tumblr And Snapchat Have Turned To Original Content

January 23, 2015

IBM Unveils The Blockchain Of Everything

IPG Lab
January 22, 2015

IBM has released a proof of concept for blockchain-powered Internet of Things devices called ADEPT, short for Autonomous Decentralized Peer-To-Peer Telemetry. The system design is fully distributed, secure, and open source. Primarily […]

MS HoloLens

Here Come The Holograms

January 22, 2015

WhatsApp

WhatsApp Going From Mobile To Browser

January 22, 2015

health 4

Why More Hospitals Should Get Into eHealth

January 22, 2015

chartoftheday_3133_social_logins_q4_2014_n

By The Numbers: Google And Facebook Fighting Over Social Logins

January 21, 2015

42033448

Look Out Netflix! Amazon Is Coming For You

January 21, 2015

46327731

How Marriott Is Looking To Revolutionize Hotel Room TV

January 20, 2015

CES 2015 Highlights: Market Trend Recap

IPG Lab
January 20, 2015

Download and view our CES 2015 Highlights here. CES 2015 may be over, but the innovations showcased two weeks ago in Las Vegas will undoubtedly impact the market in the […]

Loading more posts...