Gracenote To Bring Personalized TV Ads In 2013

January 3, 2013

Read original story on theverge.com

Gracenote is expecting to release a TV targeting platform later this year that would bring a level of precision comparable to online. The new service would support targeting based on gender, income and more by replacing ads run by broadcasters with those picked by Smart TV and set-top box providers. Additionally, there will be more transparent reporting associated as well.

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