Yahoo Acquires Mobile Deals Startup, AdMovate

July 17, 2013

Read original story on thenextweb.com

Publishers have been looking to monetize on mobile but the smaller screen and lack of user data makes it a challenge for many. Yahoo is the latest to boost its offerings, acquiring AdMovate, a mobile location-based offer platform. The union should provide more targeted messaging and direct response opportunities for Yahoo’s advertisers, amidst weak Q2 earnings. 

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