Facebook’s New Users Come From Feature Phones

July 22, 2013

Read original story on gigaom.com

Facebook released some new statistics about its mobile usage, and revealed that it now has 100 million monthly active users who access Facebook’s app on feature phones – showing particularly large growth among users in countries like India, Indonesia, and the Philippines. Though Facebook is at over 1 billion active users around the world, the company is looking to expand its global profile, and in positioning itself as a viable product for feature phones, Facebook has access to nearly all of the 418.6 million handsets shipped during the first quarter of 2013. Facebook presently runs on over 3,000 different types of feature phones, so the data isn’t surprising, but it puts Facebook in the unique position of ensuring that the next global generation are already Facebook users, irrespective of the phone they own. 

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