A new Pew Internet Project and the Berkman Center for Internet & Society report called Parents, Teens and Online Privacy indicates that 46 percent of parents are “very concerned” about how much information advertisers collect about their kids, with another 35 percent saying they’re “somewhat concerned.” These fears rank only slightly behind concerns about reputation management and interactions with strangers online— indicating that a popular push for increased regulation could certainly be in the cards in the years to come.