DirecTV is making big moves towards the standardization of monetized online video content. This week they announced their strategic investment in video ad company FreeWheel in an effort to improve monetization of its new digital platforms. FreeWheel dynamically inserts ads in on-demand and live video streams, and has already been used by such big names as AOL, ESPN, FOX, NBC and VEVO. They also provide monetization rights management technology, ensuring the right content providers are paid for the monetization of their streamed shows.
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