Spotify Launches Follow Tab

Spotify officially announced the release of its “Follow” tab, which replaces the “People” tab to display basic public profile details and recommendations. The release is timed with a nifty ad campaign with the band Phoenix, demonstrating how the process works. Facebook friends using Spotify are automatically recommended in the “Follow” tab, and below it Spotify recommends musicians. The service also auto-follows musicians a user has starred. In the words of the subscription-based music service, “[The ‘Follow’ tab lets you] get musical recommendations from your must trusted and most inspiring musical influences.” Much like Twitter, Vine, or Facebook, you can follow your friends or celebrities, creating a de facto social network centered around music. It remains to be seen how effective this social network will be, but this is a major step into the social sphere for Spotify.