OK Go has never been a band known for living “by the book,” but their latest effort shows them crossing new boundaries as a band. Today marks the launch of “Say the Same Thing,” a word-based mobile game for iOS and Android coded by the band’s own guitarist, Andy Ross. The premise of the game is for two players to each say a random word, and then in turns work to present words that are conceptually “between” the random words until they meet in the middle by saying the same word. This isn’t an app to extend the reach of OK Go’s music per-se; instead it is an extension of OK Go’s brand and sensibility. The app is released by OK Go in partnership with the label they started, Paracadute Records, a partnership that allows the band to pursue its unique set of artistic and technological endeavors.