Twitter Debuts Amplify

Twitter today took to the stage to announce that a new advertising and marketing service called Amplify will be launching. Amplify allows media brands to promote television clips on Twitter; examples include a key play in a basketball game, a short weather forecast, or a short spot for a car. Twitter debuted this product for ESPN and the NBA, which partnered with Turner Broadcasting to make the product effective. Additional media partners now include A&E, BBC America, Conde Nast, Discovery, Fox, Major League Baseball, and WWE. Twitter also announced plans to start working on a TV ad targeting dashboard, which will help advertisers target Promoted Tweets to people who have seen their ads on TV.