Over the past year, we’ve seen the entire video distribution model flipped on it’s head, from YouTube paid channels to live network TV streamed through a dedicated Apple TV app and even a Spielberg-produced “Halo” series for Xbox. So considering all the recent shifts, we can’t say we were all that surprised to see Sports Illustrated come out with their own live web video series…but it still is a first for a Time Inc company. The live half-hour show will be a bit more laid back then Sportcenter and is aimed at engaging sports in need of a midday fix. So far, Ford is the premier sponsor so we will stay tuned to see if SI’s video push gains some traction.