Vine Comes To Android

Twitter announced today that its long-awaited Vine app for Android is now available. Though many features from the iOS version of the app are missing, such as front-facing camera support, search, mentions, and hashtags, Android users have a new feature available exclusively for them: Zoom. With 13 million current active users, many of them active brands like Rolling Stone and Wheat Thins, who have leveraged Vine’s brand-to-fan experience, the Android release has availed the video-creation service to a whole new genre of smartphone users. Expect Vine to boost its numbers rapidly, and for brands to continue to collaborate with short-film makers to take advantage of the unique medium.